What content and formats resonated most with Late Night Talk Show audiences on social?
For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal almost immediately.
While the technical requirements around Late Night hosts self taping was ironed out quickly, that doesn’t answer to what extent the social media audience was embracing the scaled down production value and to what extent the type of content being shared needed to change.
In Part II of the TV Industry Special Report series, ListenFirst will outline all the best practices for Late Night Talk Shows succeeding on social media during the age of the coronavirus.