Campaign & Content Performance

How engaging is your social media content? With so many analytics across channels, where do you begin to measure social media engagement as it relates to your unique business goals? Review thoughtfully formulated analytics to quickly see what content inspires action and where to increase investments.

Which Media Publishers Are Audiences Responding To?

Check out the top 10 trending media publishers and their ranking by responses per post and by social media platform.

Tailor your approach

Leverage situational audience analysis to better understand audience composition and improve engagement on each social media platform. With content tagging capabilities, you can classify your owned brand content and competitor content by theme or topic. Then compare the performance of tagged content across all platforms. Use this to match the best content with the platform that will deliver the best response.

Understand your audience

Uncover how customers really feel about your brand and get context around why they feel the way they do. By using our advanced filtering features, you can analyze customer sentiment by topic, theme, or emotion. Build profiles, based on interests, demographics, geography, and language. When you apply these insights to your social media strategy you’ll be better equipped to reach the right consumers on each social media platform.

Gather deep insights

ListenFirst dives into the conversations happening across social media platforms to understand what people think ​about your products, campaigns, and brands. ​Compare your content’s performance to competitor’s by using  Competitive & Industry Benchmarks. You’ll find insights from any of our 200,000+ tracked brands and universes to better gauge your brand’s effectiveness. Share the insights you value most with your peers using configurable dashboards.

Optimize creative content

Identify whether your campaign is engaging the right audience and make some changes if needed. Discover new ways to drive activations, select the best partners for your brand campaigns and much more. By focusing on the elements such as color, product, talent or layout that perform best, you can create more fruitful campaigns.  Get insights to optimize your visuals and messaging so your content always delivers against your goals.

Click to learn more about specific social media platforms
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Comprehensive Features, One Easy Solution

  • Powerful platform with cross-channel analytics
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  • Unlimited competitive context
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