ListenFirst

Bring it all together

ListenFirst is a premier social media analytics solution that seamlessly brings together everything you need to unlock social insights, optimize social media marketing, and maximize social media ROI

Campaign & Content Analysis

Identify all of the elements that make your content and campaigns successful so you can laser focus on refining only what will drive towards your campaign objectives

Unlimited Competitive
Rankings & Benchmarks

Compare the performance of your brand, products, and content against an unlimited set of competitors for trends and insights to drive strategic decision-making in your business

Social Listening &
Sentiment Analysis

Monitor and analyze what your customers say and how they feel about your brand and get unique insights into comments and replies on owned posts

Video Analysis

Analyze the performance of your videos and your competitors’ videos across social channels to get best practices for increasing viewership

Get a deep understanding of your audience across your different brands, including who they are, their interests and affinities, so you can craft compelling content that will make them spring to action

Influencer &
Partner Analysis

Identify the right influencers and partners for your brand and measure the success of your partnerships with brand lift and industry and competitive benchmarks and analysis

Make the move to ListenFirst and see how easy it is to generate the best results from every social media effort

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Great social media strategies start
with the right analytics

We transform insights into recommendations
that will make your social campaigns succeed

Get Started In No Time

Your dedicated team of experts will set up your account so you can discover powerful social media analytics immediately

Comprehensive Features,
One Easy-to-Use Solution

Powerful platform with cross-channel analytics
Easy and automated reporting for all your brands
Unlimited competitive context
Verified data for accuracy and precision

Award-Winning Team of Experts

Our team of experts acts as an extension of your team giving you proactive insights and recommendations to exceed your objectives

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"ListenFirst is able to combine ease of use with incredible depth to create a platform that helps to shape content, analyze results and improve campaigns. All of that functionality combined with the hands on availability of their staff to answer questions and create detailed reports, it's like having extra members on our team."

Dale Johnson, AT&T Entertainment

"By incorporating social data into our mix models, we can optimize resource allocation across channels more effectively and improve the performance of our campaigns."

Dan Stubbs, VP Marketing Analytics, A+E Networks

"ListenFirst provides us with the most comprehensive view in the social sphere and is our primary source to report social metrics in the marketplace."

Tom Ziangas, SVP, Research & Insights, AMC Networks

“As influencer marketing continues to grow, especially in the travel and tourism sector, brands are looking for a way to properly vet influencers. The ListenFirst tool has allowed VISIT FLORIDA to select influencers who fit into our marketing and PR strategies and have proven ROI on previous campaigns.”

Meagan Dougherty, Public Relations Director, VISIT FLORIDA

"The team at ListenFirst functions seamlessly with our own in-house team, readily adapting to our needs and responding strategically. They are insightful and lend a comprehensive social analytic point of view to our marketing plans."

Michael Kors Marketing

Work Smarter, Not Harder

We combine the greatest depth of social media analytics with an award-winning team of analysts so you can focus only on what will make a difference

Single Source of Truth

Elevate Your Insights

Our unified solution has organic, paid, and earned social media analytics for all of your brands and competitive brands across every social media platform in one place so you can drive efficiency and standards across teams, and accountability for results

The Enterprise Approach

Built for Big Ambitions

The bigger your company, the more complex your suite of social media monitoring tools. But, it doesn’t have to be. Our single solution and team of experts help big companies solve big challenges quickly, so you can focus your social efforts on what matters most

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Dedicated Analytics Team

Expert Analysts Working With You

We pair a powerful social media analytics solution that brings together billions of consumer signals with an award-winning team of analysts who help you understand what’s working, what’s not, and what to do next

Our Services

Big Brands, Big Time

Some of the world’s biggest brands partner with ListenFirst to achieve positive social media ROI

NYFW-Dominating Social Media Strategy

Michael Kors marketing team turned to ListenFirst for data-driven insights to help them create a winning social campaign strategy.

#1 Fashion Brand on SocialMichael Kors used ListenFirst Social Analytics to create a social media strategy which dominated New York Fashion Week FW19 with a stream of creativity, influencers, and celebrity

421% Spike in Social EngagementUsing ListenFirst’s social insights and recommendations, Michael Kors launched a strategy focused on click-based activations and their core customers, and saw a 421% spike in social engagement YoY

Scored 80% of Top 10 PostsMichael Kors used ListenFirst to understand which content did and did not work for the brand and its competitors in the past, and tailored their strategy to score 80% of Top 10 Fashion Week posts

A Win in Social Media ROI

Lifestyle brand Goop partnered with ListenFirst for data-driven insights that would help the marketing team properly measure and optimize its “link in bio” strategy to drive web traffic.

Link in Bio Drives PerformanceListenFirst’s analysis showed that when goop included the call-to-action in its Instagram post captions, average clicks-to-website from Instagram increased by 62%

Data-Driven Instagram StrategyUsing ListenFirst’s analysis and social insights, goop revamped their Instagram content strategy to focus more on content including captions driving audiences to click the link in its profile bio

Success Across the BoardGoop saw massive success across every metric analyzed, including 27% more link clicks to website, 76% more post responses, 84% more impressions, 80% higher reach, 61% growth in video views, etc.

Powering Omni-Channel Marketing Strategies

A+E Networks uses ListenFirst’s social media measurement and historical data to analyze more than 300 owned and competitor brands in their mix models, allowing them to power their omnichannel marketing strategy.

Enhancing Mix ModelsA+E Networks has access to a vast amount of social media data and insights to enhance their mix models, including historical daily metrics (i.e. authorized impressions, paid impressions, cross-channel video views)

Saving Time & ResourcesHaving access to ListenFirst’s robust dataset allows A+E Networks’ Insights team to be nimble with social data for various analytics initiatives

Improving Campaign PerformanceBy incorporating ListenFirst’s social media data analysis into their mix models, A+E Networks optimizes resource allocation across channels more effectively and improves the performance of their campaigns

Gauging Audience Sentiment in Real-Time

When SpongeBob Squarepants creator, Stephen Hillenburg, passed away in late 2018, Nickelodeon tapped ListenFirst’s social listening tool to understand how social audiences were responding, and determine their communication strategy.

Listening & Sentiment AnalysisListenFirst provided Nickelodeon with a sentiment analysis on the actual tweets from users, including major influencers and press outlets, who participated in the conversation in the day following the SpongeBob creator’s death.

Conversation UptickNickelodeon learned that in the 24 hours following the announcement of Stephen Hillenburg’s death, SpongeBob in conjunction with Hillenburg was mentioned in more than 512,000 tweets, driving 133 million potential impressions.

Positive Sentiment PrevailsNickelodeon found the vast majority of audience sentiment was positive, referencing childhood memories related to watching SpongeBob. A small subset of tweets mentioned canceling the show, reassuring Nickelodeon that they avoided a crisis.

Using Video Insights to Increase Reach on Social

Viacom tapped ListenFirst for data-driven video insights to revamp their Facebook video content strategy to boost reach and views.

Deep Video Analytics & InsightsViacom created a network roll-up to understand video performance on the individual program and overall network level, and analyzed each of their Facebook videos’ average reach and views for various content lengths.

Data-Driven Video StrategyWith ListenFirst, Viacom discovered a strong correlation between the length of videos and the reach they accumulated. This allowed Viacom to rethink their creative and video strategy going forward

42% Spike in Video ViewsViacom shifted their social video strategy to include more long-form Facebook videos, and saw instant success, with a 42% growth in Facebook video views and 27% growth in responses on video posts.