Super Bowl LX: Cultural Flex, Commercial Miss
Every year, the ListenFirst strategy team puts together a monster report on the Super Bowl, distilling what actually broke through across platforms, moments, and brand plays — not just what aired between downs. Here is a deep dive into the report, with some extra spice on the controversy that dominated the news cycle before and […]
2025/2026 Visual Insights & Forecast Report
Emotional Fluency Is the New Competitive Advantage Inside the ListenFirst 2025/2026 Visual Forecast — and what it tells us about the next era of digital behavior What people want from content has changed. Again. But this time, it’s not a format shift. It’s not a new platform. It’s not even about speed. It’s about emotional […]
Unhacking Olive
How to Recover a Hacked TikTok Account, Fast. The account belonged to my dog, Olive. Just a “small Chihuahua trying to make it in a big world”, as her bio so proudly says. Her slice of social media exists in a peculiar corner of TikTok—one where the majority of her “fans” are other dogs and […]
TL;DR: Aesthetics Predict Power
Do you want to dive deeper into this topic? Check out the full article here! How Social Media Trends Have Foreshadowed Every U.S. Presidential Win Since 2016 Over the past decade, presidential outcomes in the U.S. have been preceded—often eerily—by shifts in visual culture. Across TikTok, Pinterest, and Instagram, style trends in fashion and home […]
The Miniverse Effect
Miniatures, Major Reach: How MGA’s Miniverse Captured TikTok, Cross‑Generational Fans, and the Unboxing Economy. How a niche DIY collectible line became a “kidult” favorite through influencer strategy, surprise packaging, and viral unboxing content. My collection (so far!) I bought my MGA Miniverse first blind ball about four months ago on a whim. I had seen […]
TikTok’s New Deal: What It Really Means for Marketers
The future of TikTok in the U.S. has been in limbo for years. A new joint venture led by Oracle, Silverlake, and other U.S. investors is now bringing that uncertainty to an end. The government will not own a stake or hold a board seat. Instead, Oracle will oversee data security and the recommendation algorithm, […]