Our Team
Just like our clients, we’ve been in the trenches too. We know the pain of having to stitch data together to have insights you can actually do something with. That’s why we built ListenFirst. We distill complex social media data into metrics that matter for your business so you can shape your social strategy and spend time where you can have the biggest impact.
Our Vision
It’s a challenge to make sense of the vast amount of data at your disposal. That’s why we started ListenFirst. Unifying all of your social signals in a single solution saves you time and gives your small team the capacity of an army. We identify the metrics that matter most, allowing you to fully optimize your social media to deliver positive ROI.
Our History
ListenFirst was founded to drive a future where data, not just instinct, helps guide the way brands make decisions. Founded in 2012, we have a dedicated focus on consolidating all of your social data into a single analytics solution so you can make the right decisions quickly. And, we arm you with an expert team of social media strategists who put you in a position to win.
Let us help you do your best work.
ListenFirst connects all of the data and analysis from your social media activity so you can have full context about your performance to drive maximum ROI
Or Call 917-426-460
Press Coverage
Nike Returns to Familiar Strategy With Kaepernick Ad Campaign
Nike has long relied on controversy in marketing an image of edgy youthfulness.
How Heavyweight Brands DAZN and Snickers Delivered Knockouts
Anthony Joshua losing to Andy Ruiz is the best thing that could have happened to DAZN.
Which Brands Added Followers Thanks To Super Bowl Commercials
Which advertisers achieved something lasting for all their spending?
‘Game of Thrones’ Nabs No.1 Spot As Most-Social TV Show in Q1
The looming battle for Westeros led “Game of Thrones” to dominate social buzz in the first quarter of 2019
Michael Kors Scores First Place in Social Media Engagement During NYFW
Michael Kors’ yearlong commitment to social media builds audiences, leading them to #1 during New York Fashion Week.
‘Emergence,’ ‘Perfect Harmony’ & ‘Mixed-ish’ New Series Trailers Score
The most-watched promos across social media platforms among the new fall series for the 2019-2020 broadcast season.
"ListenFirst is able to combine ease of use with incredible depth to create a platform that helps to shape content, analyze results and improve campaigns. All of that functionality combined with the hands on availability of their staff to answer questions and create detailed reports, it's like having extra members on our team."
Dale Johnson, AT&T Entertainment
"By incorporating social data into our mix models, we can optimize resource allocation across channels more effectively and improve the performance of our campaigns."
Dan Stubbs, VP Marketing Analytics, A+E Networks
"ListenFirst provides us with the most comprehensive view in the social sphere and is our primary source to report social metrics in the marketplace."
Tom Ziangas, SVP, Research & Insights, AMC Networks
“As influencer marketing continues to grow, especially in the travel and tourism sector, brands are looking for a way to properly vet influencers. The ListenFirst tool has allowed VISIT FLORIDA to select influencers who fit into our marketing and PR strategies and have proven ROI on previous campaigns.”
Meagan Dougherty, Public Relations Director, VISIT FLORIDA
"The team at ListenFirst functions seamlessly with our own in-house team, readily adapting to our needs and responding strategically. They are insightful and lend a comprehensive social analytic point of view to our marketing plans."
Michael Kors Marketing
The Executive Team
BEN KAO
VP, Engineering
BEN KAO
BEN KAO
VP, Engineering
Ben Kao is the VP of Engineering at ListenFirst, where he has shaped the architecture of the platform, advances research and data, and has helped the product development lifecycle.
BERRY SETHI
Chief Financial Officer
BERRY SETHI
BERRY SETHI
Chief Financial Officer
Berry Sethi is the Chief Financial Officer of ListenFirst.
CHRISTIAN ANTHONY
Co-CEO & Co-Founder
CHRISTIAN ANTHONY
CHRISTIAN ANTHONY
Co-CEO & Co-Founder
Christian is a serial entrepreneur with extensive experience in business strategy, corporate communications, marketing and advertising. After beginning his career as an investment banker at JP Morgan, he founded InSound, an online music store, in 1998. Four years later, he founded Special Ops Media, a first-of-its-kind digital agency that worked with top global brands such as The Coca-Cola Company, Dell, PUMA, North America and Boots Healthcare. After Special Ops was acquired by LBi in 2008, he led the company as CEO before stepping down to start ListenFirst. Christian graduated from Brown University. He serves on Brown University’s President’s Advisory Council on Entrepreneurship and is a Board Member at Venture for America, as well as a member of Young President’s Organization.
JASON KLEIN
Co-CEO & Co-Founder
JASON KLEIN
JASON KLEIN
Co-CEO & Co-Founder
Jason is a multi-time entrepreneur who has helped brands navigate the changing digital landscape for decades. As Co-CEO of ListenFirst, he has helped drive the adoption of social and digital data into traditional measurement, including launching a digital ratings standard for TV, and box office prediction metrics for film. Prior to ListenFirst, Jason co-founded Special Ops Media, which was acquired by LBi in 2008 and later acquired by Publicis in 2012. Jason has appeared on countless industry lists, including Variety's Indie 50, MediaPost's Rising Stars of Digital Media, and Ad Age's prestigious 40 Under 40. Jason graduated Magna Cum Laude from Brown University and attended medical school at Columbia University. He serves on the Board for Scenarios USA.
JONATHAN FARB
Chief Product Officer
JONATHAN FARB
JONATHAN FARB
Chief Product Officer
Jonathan is infatuated with creating products in and around the global media distribution ecosystem. Prior to ListenFirst, he was at Canoe Ventures, Anystream and Sapient developing and managing products that simplify the challenges of digital content creation, distribution, ad optimization and reporting in an increasingly complex multi-platform, multi-device world. He holds a BS in Computer Science from Syracuse University.
LAUREN LACHS
Chief of Staff
LAUREN LACHS
LAUREN LACHS
Chief of Staff
Lauren Lachs is Chief of Staff at ListenFirst, where she supports to the Co-CEOs in driving key priorities across the organization, including the go-to-market strategy, business operations, and revenue generation. A long-time ListenFirst employee, she joined the company in its earliest days and has been instrumental in evangelizing the ListenFirst product suite across the marketplace. Lauren is a graduate of New York University, where she studied behavioral finance and how risk and irrationality impact decision-making.
MEGHAN CAHILL
VP, Client Success
MEGHAN CAHILL
MEGHAN CAHILL
VP, Client Success
Meghan Cahill is the VP of Account Development at ListenFirst, where she oversees the relationships with all of our clients.
MIKE STANLEY
Chief Technology Officer
MIKE STANLEY
MIKE STANLEY
Chief Technology Officer
Mike has been passionate about computers since he learned to program an Apple II at the age of 10. He is a forward-thinking technologist, experienced engineering manager, data science and large-scale web architect. Prior to ListenFirst, Mike held R&D leadership roles at ZipList, Grab Networks, Anystream, and MITRE. He holds a BS in Computer Engineering from Syracuse University, with minors in Computer Science and Business Management.
MIRANDA MCWEENEY
VP, Client Success
MIRANDA MCWEENEY
MIRANDA MCWEENEY
VP, Client Success
Miranda McWeeney is the VP of Client Strategy at ListenFirst, overseeing a team of expert analysts and strategists who service the needs of all our clients.
TRACY DAVID
Chief Marketing Officer
TRACY DAVID
TRACY DAVID
Chief Marketing Officer
Tracy is the Chief Marketing Officer at ListenFirst, where she is responsible for demand generation, product marketing, go-to-market plans for new products and enterprise segments, PR, events, and writing industry thought-leadership. Tracy has over a decade of brand marketing experience, helping build, scale, and manage marketing teams and programs for fast growing startups and enterprise media companies. Previously, Tracy was the Global Head of Marketing for Dow Jones where she oversaw brand strategy for The Wall Street Journal and Dow Jones' suite of B-to-B products, and head of audience sales, operations, and marketing for Bloomberg's conference business. Tracy is a mentor for startup founders and for five years served as an Adjunct Professor of Communications at Columbia University.
