Taylor Swift’s Encore
Taylor Swift Released New Music and Social Media Turned Two Songs Into Very Different Cultural Objects. “Patient Zero” generated more conversation. “Cleveland!” activated a different kind of audience altogether. The more useful story is what happened after both songs left Taylor Swift’s hands. Taylor Swift released more than two new songs as part of The […]
Protected: How Lean Marketing Teams Can Scale Social Intelligence Without Adding Headcount
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Why Marketers Should Consider Sponsoring True Crime Content On Social Media
Marketers should look beyond podcasts and reconsider where true crime fits in the social media ecosystem. For many people, their first association between new media and the true crime genre is podcasting and that completely makes sense. According to a Pew Research Center study, 34% of U.S. adults who have regularly listened to podcasts in […]
TikTok’s Microdrama Push Signals a New Storytelling Frontier for Marketers
TikTok’s latest investment isn’t about another content format. It’s a bet that serialized, mobile-first entertainment is becoming a core part of how audiences spend attention, and brands should be paying close attention. Introduction On June 29, TikTok entered the microdrama business in a much bigger way. The platform launched TikTok Mini Dramas, giving creators and […]
The State of Instagram in 2026: Reach Is Not a Posting Strategy
Instagram’s discovery model is changing fast, and brands still optimizing for yesterday’s feed are already behind. Get the full breakdown on what reach, relevance, SEO, and content performance actually mean in 2026. Download your copy below and check out the deep dive for even more details about what you can implement today to stop the […]
Disney Adults: The Blueprint for Lifestyle Fandom
They are easy to mock because they wear the fandom out loud. They are harder to dismiss once you realize they represent exactly what most entertainment brands are trying to build. Disney Adults have become one of the internet’s most reliable punchlines. They are framed as overly emotional, aggressively cheerful, suspiciously well-accessorized adults who visit […]