When you think of Cinco de Mayo, odds are one of the first things that comes to mind is Mexican beer.

That’s not a coincidence, in fact much of what we currently associate with the holiday was born out of a brilliant 1989 ad campaign by Texas importers of Corona and Modelo that promoted the idea of drinking their beer around the holiday.  Over the years, CPG Food and Quick Serve Restaurants have expanded that association, and Cinco de Mayo has grown into a $1.5 Trillion a year business for brands.  

When it comes to leveraging social media around Cinco de Mayo, it’s critical that these participating brands know what is and isn’t working around the holiday.

ListenFirst’s Cinco de Mayo Report answers those exact questions, calling out the winning brands and social media strategies.

It’s not just the collegiate athletes hanging out in the green room that will have a lot at stake when the NFL Draft starts on April 28, in Las Vegas. 

For brands, the draft is one of the biggest tentpole media events of the year, for example in 2020 it drew 55 million total viewers across all media platforms. 

Given the scale, official sponsors, advertisers, sports marketers, and brands just newsjacking the event on Twitter, need to understand what about the NFL Draft actually connected with the audience on social media.

And we’ll tell you, for the very affordable price of absolutely free. Opt in to receive ListenFirst’s NFL Draft Social Report and receive a Round 1 insights report on April 29th, and the full report wrapping up the entire draft on May 2.

It’s another year of agility and fast-pace strategies in social media marketing. As brands research, plan and execute on their social campaigns, what will be the essential elements to success in 2022?

Marketing teams must stay informed as they implement their social strategy. In doing so, they must also build up the courage to explore new territories. The best place to start is by diving into the most timely trends discussed in this report.

Three commercials were responsible for 67% of game-day conversations on social media this year, but which commercials were they?

The team at ListenFirst took a close look at the social media metrics across social networks, advertisers, half-time performers and more. 

In the Super Bowl LVI: 2022 Social Media Performance Report, you’ll find insights such as the top performing networks, the most-engaged demographics, and the most-talked about half-time performer. 

Super Bowl LVI kept the social media momentum going for the third consecutive year. We’ll tell you what brands can learn from these trends.

If your brand needs to know what social media trends will shape social media in 2022 and beyond, this is the report for you.

ListenFirst questioned 200 brand marketing and analytics professionals on the future of social media marketing, asking the probing questions marketers most need answered. This comprehensive online study confirmed that despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel. 

55% of respondents said their brand’s social media spend increased during the pandemic, with 50.5% of those surveyed adding their brand’s social media spend will increase in 2022. 

However, measuring the impact of their social media spend remains a challenge for brands. Only 14% of survey respondents said they can always tie their social media efforts to ROI, while only 31.5% responded “Yes” to knowing how well their brand is performing on social media relative to competitors. Meanwhile, 52% of respondents either wanted more influencer analytics or were unclear if they had enough. 

In order to navigate an ecosystem where social media is increasingly important to brands but best practices around strategy and reporting are often mysterious, these types of insights are invaluable. 

Download the survey results to see how your peers are approaching 2022.

Finding the right partner to team up with for your marketing or business needs can feel like a daunting task. However, if you’re armed with the right data and analytics, it can be as simple as adding a few clear steps to your planning process.

In this report, you will learn how to source and keep valuable sponsors. We’ll provide guidance on how to best determine which metrics should be considered at different stages of the partnership. By the end of this report, you’ll be ready to create your own successful sponsor campaign.

The Art of Social Media Partnerships

This report is part of our series, The Art of Social Media Partnerships. To explore beyond influencer partnerships, check out 4 Steps to a Successful Influencer Strategy.