Media & Entertainment Industry: Social Media Benchmarks
How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
7 Social Media Insights Around The Oscar Nominations
ListenFirst just launched our new YouTube channel, and in our inaugural video, we used our social media analytics to determine the audience response to the recent Academy Award nominations. Without further ado, here are the Top 7 social media insights you should know about the Oscar nominations. Insight #1. Expect Interest To Be Way Down […]
5 Social Insights Marketers Need To Know About Holiday Movie Season
With Wonder Woman 1984 the only major new release with a possibility of being released into theaters in 2020, it’s safe to say that the holiday movie season is looking unrecognizable compared to past years. Almost every big budget film has either been pushed into next year or is debuting on a streaming service, and […]
What The Movie Industry Can Learn From TV About Social During The Coronavirus
Since the pandemic started, it’s been a period of unprecedented challenges for the film industry, with theaters either shut down or opening at a reduced capacity. While the television industry has faced the exact same setbacks in terms of filming new content, because of the at home distribution model, television has been releasing more content […]