The Coach Comeback
From outlet brand burnout to TikTok virality and Gen Z obsession, Coach’s resurgence is a case study in how legacy brands can pivot through product design, creator culture, and platform-native strategy. Rolling Stone Coach: The Brand That Fell (Then Flew Again) When my husband and I first started dating, he gave me a Coach purse […]
Deep Dive: When Aesthetics Predict Politics
How Social Media Style Trends Have Foreshadowed Presidential Outcomes from 2016 to 2025 & What That Can Tell Us About the Future What if the road to the White House runs through Instagram closets and TikTok living rooms? Over the past decade, U.S. presidential elections have been preceded—and arguably predicted—by distinct shifts in fashion and […]
The Rise of the “Ralph Lauren Christmas” Aesthetic
Quick Dip: How a heritage brand’s holiday style is inspiring the coziest TikTok trend of the season Quick Dips are trends & topics you can hop on now, no deep dive required! As the holiday season ramps up, TikTok is unwrapping a surprising(?) aesthetic hit: the Ralph Lauren Christmas look. Think roaring fireplaces, tartan everything, […]
The Miniverse Effect
Miniatures, Major Reach: How MGA’s Miniverse Captured TikTok, Cross‑Generational Fans, and the Unboxing Economy. How a niche DIY collectible line became a “kidult” favorite through influencer strategy, surprise packaging, and viral unboxing content. My collection (so far!) I bought my MGA Miniverse first blind ball about four months ago on a whim. I had seen […]
TikTok’s New Deal: What It Really Means for Marketers
The future of TikTok in the U.S. has been in limbo for years. A new joint venture led by Oracle, Silverlake, and other U.S. investors is now bringing that uncertainty to an end. The government will not own a stake or hold a board seat. Instead, Oracle will oversee data security and the recommendation algorithm, […]
Luxury Diapers & the Rise of Influencer Parenting
The New Status Symbol: Clean, Soft, and Instagram-Worthy Diapers have always been a necessity. Yet in recent years, they have begun to take on a new role in parenting culture. What was once a utilitarian purchase is now becoming a lifestyle choice that signals values like sustainability, softness, safety, and even design sensibility. Luxury diaper […]