2024 Industry State of Social: Video Games

We're providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft. 

If you go back to the launch of The Legend of Zelda: Breath of the Wild in 2017, you can still see the impact it had on gaming culture today—millions of views on YouTube, trending hashtags on Twitter, and endless TikTok tributes years later.

Video games don’t just launch—they create moments that define gaming communities, shape industry trends, and drive massive engagement. Whether it’s a major release, an esports tournament, or a viral in-game event, brands, publishers, and developers need data-driven insights to understand what resonates with players.

That’s where ListenFirst comes in. We created the 2024 Industry State of Social: Video Games report—a comprehensive breakdown of the biggest trends, winning strategies, and key takeaways from the past year in gaming on social media.

Want to know which platforms are driving engagement? What content formats are performing best? Which gaming brands are setting the standard? Get the insights you need to level up your marketing strategy.

💡 Whether you’re a gaming marketer, publisher, developer, or esports brand, this report gives you the data-backed insights you need to refine your strategy and outperform the competition.

👉 Download the free report now!

    About ListenFirst


    At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.

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