When it comes to marketing, influencers have become one of the most popular ways to expand your brand’s reach and create measurable results. By having the right data at the touch of your fingertips, you can set yourself and your campaign up for success before you even get started.

In this report, you’ll learn the importance of influencer marketing, how to find the influencers that are right for your brand, what information you need to create the best campaign, and which metrics to monitor when measuring ROIP.

The Art of Social Media Partnerships

This report is part of our series, The Art of Social Media Partnerships. To explore influencer partnerships, check out 5 Steps to Valuable Sponsors.

Data is only valuable with context. It’s important to benchmark against your own performance, but benchmarking against competitors takes your marketing strategy to another level. Competitive data opens up opportunities. It helps brands understand industry benchmarks, set tangible goals, identify strategies for growth, prove ROI and so much more.

In this report, you’ll learn the best ways to leverage ListenFirst’s curated universes – made up of hundreds of thousands of brands – to strengthen your social strategy.

When a brand wants the biggest, broadest TV audience, the solution is often advertising during live sports. For the same reason, the social media accounts of sports leagues and individual teams is some of the most valuable real estate for sponsored content on social media.

Sports fanbases are loyal and extremely engaged, and paid partnerships with the most popular leagues and teams often means brand messaging is seen by a far wider audience than through owned organic posts.

For the following report, ListenFirst analyzed the sponsored content posts of the MLB, NHL, MLS, NBA, and NFL at both the league and team level between July 2020 – June 2021 to determine the tactics and best practices that are most effective for brands around these paid partnership posts.

Social media listening is a great way to measure the conversations happening and to analyze the sentiment around your brand. However, with listening alone, you’re only hearing from the vocal minority.

The majority of your consumers are not the ones making noise. They’re busy living their lives and showing you how they feel by click-based engagement with your post.

In this report, we’ll share why social listening isn’t enough and why analytics is critical so you can focus on the data that really matters to help grow your business.