The social media analytics company offers brands a segmented view of Tweet performance by Organic and Promoted engagement.

ListenFirst, the premier enterprise social analytics solution today announced the v2 Twitter Engagement API (application programming interface) has been integrated into their platform, giving ListenFirst customers a greater understanding of the organic and paid performance of their Tweets. Historically, this organic and paid data lived in separate silos across different platforms, APIs and endpoints; with brands having no way to see this data aggregated, summed and/or blended together.  

Using ListenFirst, brands now have perfect clarity on which tactics are driving audience interest. This is made possible because engagements and impressions of the same Tweets are now segmented by organic or promoted traffic. ListenFirst is one of the first companies to implement the v2 Twitter Engagement API, which ingests pixel perfect dimensions for total engagements and impression of a Tweet. This type of measurement hadn’t previously been available for paid content in ListenFirst. 

“Marketers already know that Twitter is an effective platform for reaching passionate audiences engaging in real-time conversations and with the recent enhancements to the Twitter Engagement API, businesses have an even richer understanding of how they’re connecting with audiences,” said Lauren Jenkins, Global Head of Twitter Official Partner Program. “Brands now have a deeper and more transparent view into campaign performance on Twitter, and ListenFirst is one of the first Twitter Official Partners to unlock these new API capabilities.”

“Over the past 10 years, ListenFirst has earned a reputation for offering our clients highly differentiated cutting edge social media analytics, and innovation around Twitter analytics has always been foundational to this strategy, ” explained Jonathan Farb, Chief Product Officer at ListenFirst . “We proactively identify opportunities to strengthen understanding of social media performance, and the early implementation of Twitter’s v2 Engagement API is only the latest example of this commitment bearing fruit for our customers.”  

The social media analytics company now provides brands with full organic, boosted and paid analysis of Reels data. 

NEW YORK – July 15, 2022 /- ListenFirst, the premier enterprise social analytics solution today announced the addition of Instagram Reels to the ListenFirst Analytics platform. With Instagram only launching the Reels API for Developers on June 27th, 2022, building a Reels analytics solution that was both comprehensive and flexible instantly became priority number one ListenFirst. 

The result is ListenFirst Analytics for Instagram Reels provides marketers with complete channel-specific and cross-channel level transparency into performance like no other platform. For brands struggling to understand how Reels fits within their greater social video strategy, this is the missing puzzle piece. Marketers can filter for Reels only results, or measure within the context of all their social media content. 

ListenFirst Analytics for Instagram Reels gives brands access to every possible trackable metric for Reels. This includes tracking for a brand’s own organic, boosted, and paid Reels. Additionally, Reels data is fully included in competitive rankings, giving brands insight into the performance of other brands and influencers.  

​​ListenFirst has already captured millions of Instagram Reels from the world’s leading brands collectively receiving over 50+ billion engagements. ListenFirst is tracking data for Reels posted as far back as June 2020, helping brands with benchmarking today. 

“ListenFirst has been an integral partner to A+E providing a holistic view of our social footprint, and adding Reels analytics, so soon after its launch provides even more context about performance,” explained Christina Marino, Senior Manager, Social Analytics at A+E Networks. “We are thrilled about the availability of the Reels API and the value it will add to our overall business needs.” 

“Reels analytics had become the number one request from ListenFirst clients, and we’ve been preparing for a long time for the moment Meta was ready to share this data stream”, explained Jonathan Farb, Chief Product Officer at ListenFirst. “With Instagram Reels now fully integrated into the ListenFirst platform, our clients have unprecedented insight into how their video content is performing across all major social media channels. For brands heavily invested in video, this added layer of analytics is critical for optimizing and improving social ROI.”   

The interactive learning management system offers on-demand training to marketers looking to master social analytics.

NEW YORK, April 20, 2022 — ListenFirst, the premier enterprise social analytics solution, today announced the launch of ListenFirst University, an on-demand learning portal that provides bite-size training courses to help Users learn the fundamentals of the data rich ListenFirst platform. Users complete courses as their schedule allows and advance their social analytic skills as they explore more training paths.

The launch of ListenFirst University allows new Users of the ListenFirst platform to skill up their social analytic skills even faster, giving them a quicker path to accessing relevant insights which improves return on marketing spend investment. ListenFirst University also delivers a uniform training experience, with all users learning to perform deep analysis in the ListenFirst platform using the same processes, alleviating confusion among teams.

The courses in ListenFirst University are presented in interactive multimedia, with quizzes after key sections to validate user comprehension. The average time to complete all basic courses is a few hours, with role-based training paths to make the experience relevant to different levels of Users. Advance courses are also available, facilitating professional growth for marketers and analytics experts looking for a deeper understanding of social media marketing.

“Previously all user training at ListenFirst was a personalized experience, but required aligning multiple stakeholder’s schedules,” explained John Gayanelo, Instructional Designer at ListenFirst. “While personalized and group training is always available for ListenFirst clients, ListenFirst University provides an expedited training process for all users. Clients can now access on-demand standardized instruction at the pace most effective for them, leading to the discovery of more meaningful insights.”

Research has found multiple benefits in using multimedia learning modules, such as ListenFirst University. For example, Brandon Hall Group’s HCM Outlook 2017 Survey found eLearning required 40-60% less employee time than learning in a traditional classroom setting. Meanwhile, Cisco’s Multimodal Learning Through Media study found on average, when students engage in higher-order thinking using multimedia in interactive situations, they perform 32% better than students who were trained using traditional learning.

As ListenFirst adds new features, new learning modules will be added to ListenFirst University, making it an everyday resource for Users. Once Users complete training programs, they’ll receive certifications, including badges they can share on their personal profile to showcase their social analytics expertise.

Pricing for ListenFirst University is by seat and there’s a significant discount for companies that sign up by the end of June. More information about ListenFirst University is available here.

Seasoned sales leader brings a wealth of SaaS experience to ListenFirst’s executive team.

NEW YORK – April 5, 2022 / – ListenFirst, the premier enterprise social analytics solution, today announced the appointment of Neil Arsenault as Chief Revenue Officer (CRO). Arsenault will oversee all of ListenFirst’s revenue generation and customer retention efforts. With a proven track record of growing Software as a Service companies, Arsenault specializes in creating value for clients and companies, and mentoring Sales teams that produce future leaders. 

Previously, Arsenault had been the senior vice president of Sales at Kazoo, with his extensive experience also including vice president of sales positions at PowerDMS and Paycor. Neil enjoyed successful exits at PowerDMS and Paycor, which provided returns for investors and raised fresh growth capital used to invest in reaching more customers. Arsenault has a BA from Ball State University and an MBA from Butler University.

“Marketers need social analytics that can be turned into strategies that best connect with their specific audience and followers,” explained Neil Arsenault. “What makes ListenFirst so unique is how the platform delivers social insights around paid, owned, earned and competitive performance that makes data easier to understand and actionable. I couldn’t be more excited to join a company with a proven track record of turning the social investment of brands into bigger strategic gains.“

“Neil is a senior revenue leader experienced in building broad and successful teams that grow enterprise value,” said David DiGiacomo, ListenFirst CEO.  “Understanding return on investment is more important than ever for social marketers, and Neil is the right executive voice to communicate how our best-in-class social analytics can help brands achieve their top tier goals.”

Neil Arsenault will report directly to ListenFirst CEO David DiGiacomo. Media & Entertainment, Retail, Fashion, Beauty, CPG, and Gaming will be among the verticals of focus for the Revenue team. 

Social media analytics data from ListenFirst, including proprietary metrics can now be accessed directly from the Google Data Studio dashboard. 

NEW YORK – March 24, 2022 –  ListenFirst, the premier enterprise social analytics solution, today announced the launch of Business Intelligence (BI) Connector for Google Data Studio (GDS), providing their customers with an interface to connect directly to the ListenFirst API and access data on-demand within their Google Data Studio dashboard. This new feature introduces codeless integration and enables ListenFirst customers to create a multitude of data visualizations by manipulating and layering different social media insights within Google Data Studio’s chart/control types and customizations. These visualizations help marketers gain a deeper understanding of their return on investment per project enabling them to make informed decisions about future investments.

Available as a Partner Connector within the Google Data Studio Connectors page, ListenFirst’s BI Connector for Google Data Studio creates a quicker, more seamless way to get bulk selection of data without needing frontend access. Reporting cycles are readily available in GDS by utilizing dynamic date ranges to automatically refresh the latest insights in the desired date range and parameters.

“For ListenFirst customers looking to use data for visual storytelling, we couldn’t be more excited about what the BI Connector for Google Data Studio unlocks,” explains Jonathan Farb, Chief Product Officer. “Not only will users be able to conduct cross data source analysis, ad hoc / on-demand reporting, advanced charting, and data visualization, but Google Data Studio is completely free, meaning everyone with ListenFirst API access can take advantage of it.”

Through the BI Connector for Google Data Studio, social analytics insights from ListenFirst can also be published side by side with critical business data points from other sources in GDS, turning complex, data driven intelligence into easy to understand visualizations.

Only 14% of respondents said they can always tie their social media efforts to ROI while only 31.5% knew how well their competitors are performing on social media.

NEW YORK, Jan. 26, 2022  — ListenFirst, the premier enterprise social analytics solution, today announced the release of the 2022 Social Media Marketing Trends Survey. The findings of the comprehensive online study confirmed that despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel. 

55% of respondents said their brand’s social media spend increased during the pandemic, with 50.5% of those surveyed adding their brand’s social media spend will increase further in 2022.

However, measuring the impact of their social media spend remains a challenge for many brands. Only 14% of survey respondents said they can always tie their social media efforts to ROI, while only 31.5% responded “Yes” to knowing how well their brand is performing on social media relative to competitors. Meanwhile, 52% of respondents either wanted more influencer analytics or were unclear if they had enough.

“The survey results confirm what we’ve known in the marketplace, that even while brands are investing more in social media, they just don’t have enough data that speaks to performance,” explained David DiGiacomo, Chief Executive Office at ListenFirst. “To get a more actionable picture of what’s working, companies need a social analytics solution that goes beyond vanity metrics such as Likes and Followers and offers meaningful competitive and industry benchmarks, as well as robust influencer and partner analytics.”

Other key finding of the 2022 Social Media Marketing Trends Survey include:

• Instagram is the social media platform most important to brands, picked by 40% of marketers and analytics professionals
• LinkedIn is the social media platform that’s most trusted, picked by 39.5% of respondents
• Facebook is the least trusted social media platform, picked by 44.5% of respondents
• 66% of those surveyed expect social media video to be an increased focus for their brand in 2022

ListenFirst’s 2022 Social Media Marketing Trends Survey questioned 200 brand marketing and analytics professionals on the future of social media marketing, between December 28-29, 2021 The full survey results can be downloaded here.