📅 March 2025 – Instagram is rolling out significant changes to its measurement metrics, replacing impressions, plays, and video views with a single views metric. This transition takes effect on April 21, 2025, and ListenFirst is updating its platform accordingly to ensure seamless reporting and accurate measurement.

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🔄 What’s Changing on Instagram?

Historically, Instagram offered multiple distribution metrics across different content types:

• Impressions – Feed & Stories
• Video Views – 3-second threshold
• Plays – Reels-specific metric

🚀 Moving forward, “Views” will be the universal metric across all Instagram Post Types, Stories, and Ads.

• ✅ Views count the number of times content is displayed or played (minimum 1 millisecond).
• ❌ Replays will no longer be counted separately.

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🛠️ How ListenFirst Is Responding

ListenFirst is aligning its platform with these updates to ensure seamless reporting and accurate measurement. Effective April 22, 2025, the following changes will take place:

🔹 1. Impressions & Video Views Will Be Powered by Views

• 📊 Impressions will now be powered by Views
• 🎥 Video Views will return Views data moving forward.
• 📜 Historical Impressions data will still be available maintaining historical organic and paid breakdowns.
• ⚡ No workflow changes are required.
• 🚫 These changes apply only to Instagram and will not affect other platforms.

🔹 2. The “Plays” Metric and Replay Data

• ⏹️ Plays, Initial Plays, and Replays will no longer return data after April 22, 2025.
• 🗄️ Historical data for these metrics will remain accessible. When removal is planned in the future, ListenFirst will provide advance notice before this occurs.

🔹 3. New Reporting Metrics for Views

ListenFirst will introduce new reporting metrics for Instagram Views, available in:

• 📆 Time Window Comparison
• 📊 Data Studio
• 🛠️ ListenFirst API (Brand & Content Level)

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📉 Impact on Engagement Rate

• 📢 Instagram’s new engagement rate formula:
  (Engagements / Views) × 100
• 📌 Since Views is a broader metric than Impressions, engagement rates may be impacted. The full extent of this effect is unknown, and ListenFirst will continue monitoring and providing insights as more data becomes available.
• 📍 These changes apply only to Instagram.

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🔮 Future Platform Updates

• 🔍 Meta may implement a similar change for Facebook; ListenFirst is monitoring updates.
• 📂 Historical data may be converted to Views for better continuity.
• 📅 The transition date may shift based on API updates.
• 📊 If an Organic vs. Paid breakdown for Views becomes available, ListenFirst will explore segmentation options.

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✅ What You Need to Do

To prepare for this transition, we recommend:

✔️ Adjust performance benchmarks to reflect the shift from Impressions to Views.
✔️ Update engagement rate expectations for Instagram analytics moving forward.

📢 These changes are Instagram-specific and do not impact Facebook or other platforms.

💡 At ListenFirst, we are committed to helping brands navigate this transition seamlessly, ensuring measurement remains clear, actionable, and aligned with evolving social media standards.

🔄 As we learn more, we will continue to provide updates and outline any changes to historical and current data to ensure transparency and accuracy in reporting.

📩 For further questions or assistance, reach out to your ListenFirst account representative.

📅 March 2025 – Instagram is rolling out significant changes to its measurement metrics, replacing impressions, plays, and video views with a single views metric. This transition takes effect on April 21, 2025, and ListenFirst is updating its platform accordingly to ensure seamless reporting and accurate measurement.

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Elevating Social Media Insights in the Booming Gaming Industry

New York 12/11/2023 – ListenFirst, the premier enterprise social analytics solution, announces the launch of its latest product and data set, “Social Indexes for Video Games.” Staying ahead is paramount, with the global video game industry predicted to reach a staggering market cap of $473 billion by 2027.

ListenFirst’s CEO, Miranda Mcweeney, shares her perspective on the groundbreaking product:

“As the gaming industry propels towards unparalleled growth, ListenFirst is thrilled to present ‘Social Indexes for Video Games,’ a next-generation analysis tool designed to keep industry professionals at the forefront of trends, announcements, and developments.”

The Next Generation of Video Game Analysis

Video games, hailed as the world’s fastest-growing industry, demand a cutting-edge analysis tool. ListenFirst’s Video Game Index is precisely that – a platform designed for growth. With thousands of brands and weekly additions, users can stay updated on the latest gaming announcements, releases, and evolving narratives.

Social Indexes for Video Games is now available, featuring a set of integral key components that propel industry analysis into the next generation: 

• Thousands of Games and Franchises: Dive into a vast collection of video games and franchises, offering a comprehensive overview of the gaming landscape on social.

• Hundreds of Video Game Publishers: Explore the extensive network of video game publishers, gaining insights into industry dynamics and collaborations.

• Dimensions and Filters for Precision: Tailor your analysis with filters focusing on specific genres and platforms, ensuring a targeted approach to industry understanding.

• Analytical Depth: Whether analyzing at the industry level or conducting in-depth examinations of specific brands, channels, or content, Social Indexes for Video Games provide the tools for comprehensive analysis.

• Extra Help When Needed: ListenFirst will also provide their award-winning managed services add-on, providing expert guidance to maximize the value of translating insights to winning marketing strategies.

Example Insights – Top 2023 Franchises, Platforms & Publishers on Social 

	Franchise	Engagements*	Share	Movement
1	Minecraft	99,882,622	10.03%	+196.97%
2	PlayStation	83,019,092	8.34%	+12.81%
3	Rockstar Games	63,821,683	6.41%	+88.16%
4	Call of Duty	59,618,206	5.99%	+10.02%
5	Pokemon	52,562,657	5.28%	+5.77%

“In a market with boundless potential, ‘Social Indexes for Video Games’ equips professionals with the tools needed to navigate the dynamic gaming landscape, ensuring they stay informed, adaptable, and ahead of the curve,” said Jonathan Farb, COO & CPO of ListenFirst

Stay on the cutting edge with ListenFirst’s “Social Indexes for Video Games.” Uncover trends, track developments, and secure your position in the evolving world of video games.

Today marks the commencement of user onboarding for Social Indexes for Video Games at ListenFirst. Existing customers can seamlessly integrate by contacting their account manager, and new customers are encouraged to connect with ListenFirst to schedule a personalized demo and unlock instant access.

ListenFirst is the premier social analytics solution the world’s leading brands use. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with multiple accolades, including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2022 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands, including AT&T, Amazon, NBCUniversal, and Spotify. For more information, visit www.listenfirstmedia.com

Empowering Social Media Managers to Create More Engaging Content with Advanced Insights

New York 11/28/2023 – ListenFirst, a leading provider of social media analytics and insights, is thrilled to announce the launch of their new app for the Hootsuite App Marketplace. This integration brings ListenFirst’s advanced content discovery and performance analysis capabilities to Hootsuite users, empowering them to optimize their social media strategies and drive better results.

The ListenFirst app seamlessly integrates with Hootsuite, allowing users to access powerful content insights directly within their Hootsuite dashboard. With this integration, social media managers can better understand their audience’s preferences and maximize the impact of their content.

Key features of the ListenFirst app include:

1. Content Discovery: Social media managers can uncover valuable insights on content performance, including historical data on when and where specific content resonated with their audience. By leveraging this information, users can create content that is more likely to engage their target audience and drive meaningful interactions.

2. Top Content Feed: Through the app, users can access a comprehensive view of their top-performing content over any desired period of time. This feature goes beyond basic engagement metrics, providing valuable insights and sentiment analysis into how the audience receives the content. With this knowledge, social media managers can refine their content strategies to ensure maximum impact.

3. Content Tag Sync: Seamlessly sync content grouping through tags created in Hootsuite to ListenFirst.  Marketers can align Content Calendar with in-depth analysis to enhance their content strategy and reach their marketing goals.

Jonathan Farb, ListenFirst’s Chief Product Officer, expressed his excitement about the integration with Hootsuite: “We are thrilled to bring our advanced content insights capabilities to Hootsuite users through this integration. By combining ListenFirst’s robust analytics with Hootsuite’s powerful social media management platform, we are equipping social media managers with the tools they need to make data-driven decisions and drive exceptional results.”

The ListenFirst app is now available in the Hootsuite App Marketplace, allowing Hootsuite users to harness the power of advanced content analytics and optimize their social media presence.

To learn more about ListenFirst and the new app integration, visit https://apps.hootsuite.com/apps/listenfirst-social-analytics

ListenFirst is the premier social analytics solution the world’s leading brands use. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with multiple accolades, including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2022 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands, including AT&T, Amazon, NBCUniversal, and Spotify. For more information, visit www.listenfirstmedia.com

Revolutionizing the Game with Comprehensive Industry Insights on Social Media.

[New York, 9/12/2023] — ListenFirst, the premier enterprise social analytics solution, today announced the release of Social Indexes for Sports, designed to empower sports industry professionals with unprecedented access to industry-wide intelligence. In an increasingly competitive and rapidly evolving sports landscape, staying ahead of the game has never been more critical. ListenFirst’s Social Indexes for Sports promises to be the ultimate game-changer.

“We are thrilled to introduce a tool that puts the power of comprehensive industry insights at the fingertips of sports professionals. In the fast-paced world of sports, success is not just about knowing your competitors; it’s about understanding the entire landscape,” said Jonathan Farb, COO & CPO of ListenFirst.  “Social Indexes for Sports empowers the most important sports organizations on the planet, providing the knowledge and tools needed to stay ahead of the game, adapt to evolving trends, and secure their position as a leader in the industry.” 

Social Indexes for Sports launches today with the following key components: 

• Unlock a Winning Advantage: Monitoring a few obvious competitors isn’t enough. Social Indexes for Sports offers an expansive view of the entire industry, helping identify the share of voice threats and seize opportunities.

• Stay on Top of Fan Engagement Trends: Understanding how fans engage with teams, athletes, and leagues is key. Keep ahead of evolving fan engagement trends, ensuring strategies align with audience preferences.

• Visibility Beyond Direct Competitors: Don’t be blindsided by emerging competition where you least expect it.  Broaden focus, letting you spot industry-wide trends and adapt proactively, ensuring your market position remains secure.

• Effortlessly Showcase Success: Share your increased share of voice or competitive rankings in seconds, highlighting your achievements.

• Extensive Coverage: Access a catalog of 500+ teams, leagues, and organizations, covering established and emerging competition, with instant access and no setup hassles. Includes NFL, NBA, MLS, EPL, La Liga, Motorsports, Golf, Combat Sports, Racquet Sports, and many more.

• Extra Help When Needed: ListenFirst will also provide their award-winning managed services add-on, providing expert guidance to maximize the value of translating insights to winning marketing strategies.

Example Insights

The top US professional leagues on social media are the NBA (2.8B), NFL (1.6B), and MLB (874M), respectively, when combining social activity for the league and all teams.

MLS has acquired 27M new social followers throughout 2023, nearly exclusively due to Messi joining Inter Miami FC.

Formula 1 (959K) is the #1 individual sports organization on social media, followed by WWE (753M) and UFC (365M).

The top three teams, leagues, and organizations in the world on social media are Real Madrid CF (2.3B), FC Barcelona (1.8B), and theNBA (1.3B).

ListenFirst today has begun onboarding the initial set of users on Social Indexes for Sports. Existing customers can begin to take advantage by contacting their current account manager, while new customers may contact ListenFirst to schedule a demo and gain access.

ListenFirst is the premier social analytics solution the world’s leading brands use. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with multiple accolades, including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2022 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands, including AT&T, Amazon, NBCUniversal, and Spotify. For more information, visit www.listenfirstmedia.com

NEW YORK, Aug. 24, 2023 –  ListenFirst, the premier enterprise social analytics solution, today announced significant changes to its leadership team, including the appointment of a new CEO and the promotion of key individuals to critical leadership roles. These changes reflect the company’s commitment to its core values and strategic growth.

Today, ListenFirst officially announces the appointment of Miranda McWeeney as the company’s Chief Executive Officer. This formal recognition underscores her outstanding contributions and exemplifies the company’s dedication to nurturing talent from within its ranks.

Over the past 11 years at ListenFirst, Miranda has demonstrated exceptional leadership with her customer-centric DNA. Her leadership has been a critical component of ListenFirst’s success. 

“As ListenFirst enters this exciting phase of its journey, we are thrilled to announce Miranda’s appointment as CEO and recognize the dedication of our talented team members. Miranda has been a key leader within ListenFirst for many years. This appointment recognizes her accomplishments over those years and our excitement about what lies ahead under her leadership.” said Jason Klein, Co-Founder of ListenFirst.

Miranda’s elevation to CEO signifies a new chapter for ListenFirst as she continues to lead the company on its path of growth, innovation, and excellence. Her visionary leadership, combined with the expertise of the newly appointed leaders, ensures that ListenFirst remains at the forefront of the Social Analytics market. 

“I’m honored and excited to take on the CEO role at ListenFirst. This journey has been about prioritizing our customers, building a best-in-class team and fostering a culture of innovation in the ever-changing social space. I am grateful for the unwavering support of our team and customers over the years. I look forward to leading ListenFirst into a new era of growth, collaboration, and success.”  said Miranda McWeeney, CEO of ListenFirst.

In addition to the CEO appointment, ListenFirst is pleased to recognize Jonathan Farb, who has been instrumental in shaping the company’s operations from the outset. He will assume the title of Chief Operating Officer in addition to his current Chief Product Officer responsibilities.

ListenFirst remains more dedicated than ever to delivering superior services and solutions to its clients. These leadership changes reinforce the company’s ongoing commitment to excellence. 

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ListenFirst is the premier social analytics solution the world’s leading brands use. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with multiple accolades, including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2022 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands, including AT&T, Amazon, NBCUniversal, and Spotify.

For more information, visit www.listenfirstmedia.com

The social media analytics company now supports analysis for brands of their paid content on TikTok.  

NEW YORK – August 23, 2022 – ListenFIrst, the premier enterprise social analytics solution today announced the addition of paid TikTok analytics for brands within the ListenFirst platform.  ListenFirst is not an official TikTok partner, and instead has built an integration with TikTok’s Application Programming Interface (API) to deliver a deeper level of content analysis to ListenFirst clients. ListenFirst Paid Analytics including TikTok is available to any ListenFirst client who authorizes access to their TikTok Ads account. 

Combined with the holistic owned and competitive analytics ListenFirst already offers for brands across all Social Platforms, marketers can finally get an increased understanding of a brand’s overall social performance with this inclusion of TikTok content.

Through integration with the TikTok API, ListenFirst Paid Analytic including TikTok makes it easier for brands to determine if your campaign is over or underperforming as compared to other brands leveraging ListenFirst’s industry specific proprietary benchmarks. Additionally, around branded content opportunities, it confirms results and ensures a return on investment (ROI) when working with third parties.

Paid metrics ListenFirst can track from TikTok business accounts include Spend Video, Play Actions, Video watched 2s, Video watched 6s, 25% Completed Views, 50% Completed Views, 75% Completed Views, 100% Completed Views, Average Video Play, Clicks, Likes, Comments, Shares, Follows, Profile Visits, CPC, Cost Per Conversion, Cost Per 1000 Reached,  CPM Conversion Rate, CTR, Impressions, Reach, Average Video Play Per User, and Active Ads. 

“With Paid Analytics that now include TikTok, ListenFirst delivers brands the most robust solution for benchmarking performance, validating investments, and tracking opportunities that has ever been available for TikTok content,” explained Jonathan Farb, Chief Product Officer at ListenFirst. “TikTok is the fastest growing social media channel for most brands and we are thrilled to provide marketers with a level of content insights not available anywhere else.”