Emotional Risk Economies: Escape
This article is Part 4 of 4 in our Emotional Risk Economies series, a framework that explores how different categories operate under distinct emotional contracts on social media. Each installment examines the structural pressures, audience psychology, and platform incentives shaping brand risk in real time. Emotional Risk Economies Universe: Part 1: Trust Economy || Part […]
Emotional Risk Economies: Prestige
This article is Part 3 of 4 in our Emotional Risk Economies series, a framework that explores how different categories operate under distinct emotional contracts on social media. Each installment examines the structural pressures, audience psychology, and platform incentives shaping brand risk in real time. Emotional Risk Economies Universe: Part 1: Trust Economy || Part […]
Emotional Risk Economy: Trust
Emotional Risk Economies Universe: Part 1: Trust Economy || Part 2: Alignment || Part 3: Prestige Over the next four weeks, we are digging into the four Emotional Risk Economies that actually determine how far a brand can go on social media: Trust, Alignment, Prestige, and Escape. Platforms may flatten everyone into the same feed, but they do not flatten […]
Unhacking Olive
How to Recover a Hacked TikTok Account, Fast. The account belonged to my dog, Olive. Just a “small Chihuahua trying to make it in a big world”, as her bio so proudly says. Her slice of social media exists in a peculiar corner of TikTok—one where the majority of her “fans” are other dogs and […]
The Miniverse Effect
Miniatures, Major Reach: How MGA’s Miniverse Captured TikTok, Cross‑Generational Fans, and the Unboxing Economy. How a niche DIY collectible line became a “kidult” favorite through influencer strategy, surprise packaging, and viral unboxing content. My collection (so far!) I bought my MGA Miniverse first blind ball about four months ago on a whim. I had seen […]
Starbucks’ Drop‑First Playbook
Guest post by John Langan, Solutions Consultant at ListenFirst Starbucks’ Marketing Strategy 2025: How to Turn Product Moments into an Always-On Social Engine Starbucks’ Marketing Strategy is a masterclass on brand growth and evolution, one that is not afraid to pivot as needed without fear. The cafe chain was founded in 1971 at Seattle’s Pike Place Market, […]