How does your brand measure up against the industry benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.

Only 14% of marketers can tie social media efforts to ROI. But, with so many marketing teams investing more time, energy and resources to build up their social presence, it’s only natural to hear more leaders requesting reports on the return.

When you lay out a thoughtful process and access the right data, measuring social media’s impact on the business is possible. Join ListenFirst experts Natasha Sanchez, Product Marketing Manager, and Devin Carroll, Director of Revenue Strategy, to explore four ways to measure social ROI. 

From getting the green light for a new social campaign to measuring the success of your social activity, what metrics matter? 

If your role involves pitching new campaign ideas, identifying valuable marketing partnerships, setting goals, and ultimately delivering on those goals, this is the discussion you don’t want to miss.  

Listen and explore social media metrics that can streamline your marketing tasks. Hear from marketing leaders across various industries as they share their go-to social media metrics for key stages in the marketing process. 

Our esteemed panel for the 1-hour discussion includes:

• Alissa F. Futhey, Sr. Manager of Digital Brand at ADT Security Services
• Christina Marino, Manager of Social Analytics at A&E Networks
• Sara Schwartz, Sr. Manager of Social Media at MGM Studios

It’s another year of agility and fast-pace strategies in social media marketing. As brands research, plan and execute on their social campaigns, what will be the essential elements to success in 2022?

Marketing teams must stay informed as they implement their social strategy. In doing so, they must also build up the courage to explore new territories. The best place to start is by diving into the most timely trends discussed in this report.

Three commercials were responsible for 67% of game-day conversations on social media this year, but which commercials were they?

The team at ListenFirst took a close look at the social media metrics across social networks, advertisers, half-time performers and more. 

In the Super Bowl LVI: 2022 Social Media Performance Report, you’ll find insights such as the top performing networks, the most-engaged demographics, and the most-talked about half-time performer. 

Super Bowl LVI kept the social media momentum going for the third consecutive year. We’ll tell you what brands can learn from these trends.

If your brand needs to know what social media trends will shape social media in 2022 and beyond, this is the report for you.

ListenFirst questioned 200 brand marketing and analytics professionals on the future of social media marketing, asking the probing questions marketers most need answered. This comprehensive online study confirmed that despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel. 

55% of respondents said their brand’s social media spend increased during the pandemic, with 50.5% of those surveyed adding their brand’s social media spend will increase in 2022. 

However, measuring the impact of their social media spend remains a challenge for brands. Only 14% of survey respondents said they can always tie their social media efforts to ROI, while only 31.5% responded “Yes” to knowing how well their brand is performing on social media relative to competitors. Meanwhile, 52% of respondents either wanted more influencer analytics or were unclear if they had enough. 

In order to navigate an ecosystem where social media is increasingly important to brands but best practices around strategy and reporting are often mysterious, these types of insights are invaluable. 

Download the survey results to see how your peers are approaching 2022.