It’s commonly assumed that we are living in the era of Peak TV, with a recent report finding that a record 495 original scripted shows were released in 2018. In such a competitive environment, it’s more important than ever for TV marketers to have the latest and best intelligence around social media trends, to boost […]
media
State of Social: H1 2019 Trends for Social TV
What’s trending for Social TV in H1 2019? The state of social media for TV has been strong so far in 2019, with fan growth and social engagement on an upwards trend. This report digs deeper into social trends, areas of growth, and opportunities for the TV space across social media. It also highlights the […]
Fashion Social Universe Rankings: Top Brands, Trends, and Content
What’s New in Fashion on Social? For the fashion industry, understanding the latest trends no longer just refers to clothing and accessories. Making sure this season’s hottest looks are actually being seen by potential customers also requires insight into how the industry is being digested online. This includes understanding which social media platforms are currently […]
How To Make Your Facebook Content Algorithm Proof
For media and entertainment marketers, there’s very few announcements as anxiety inducing as the phrase “algorithm change”. Social media is a great fan communication tool but it’s also a faucet that can be turned off whenever a few gatekeeping platforms decide, for reasons beyond your control. However, what if marketers were armed with so much […]
How To Measure Brand Reputation Online
When it comes to measuring brand reputation in social media that’s traditionally been an exercise in futility. Attempts have often focused on measuring conversation on social and applying sentiment analysis but there are some inherent flaws with that approach. For example, according to a 2018 study by the Pew Research Center, 10% of all of […]
What the Travel Industry Can Teach Retail About Influencer Marketing
Whether or not marketers work in retail or around the tourism vertical, the checklist for influencer partnerships remains the same. First off, you need to understand the reach of the influencer’s audience, the demographics of their audience and how those facts relate to the objectives of your campaign. Then, once you decide on the influencer […]
