How Entertainment Brands Can Reach Social Media Audiences During This Pandemic For media and entertainment brands there have been a lot of questions in the last month and not a lot of answers. While we don’t have a crystal ball that can tell us when movie theaters are going to be open again or when television […]
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Consumers Turn to Social Media for ‘Some Good News’
As the world tries to find routine in the new normal, marketers are trying to understand how to best connect with consumers on social media during these trying times. Whether we see retail brands pushing “work from home” uniforms, lifestyle brands and bloggers sharing organization hacks and DIY projects, or fitness brands making at home […]
Top TV Social Branded Content Partnerships and Trends
What have been the most successful social branded content partnerships in the TV space? From Q1-Q3 2019, Instagram delivered 5X more responses per branded post than on Facebook, but Facebook hosts 83% share of Branded Content across the TV industry? See which partnerships, brands, social media channels drove this performance and more in ListenFirst’s Branded […]
Media Publishing: Top Social Branded Content Partnerships and Trends
See the most successful social branded content partnerships with Media Publishers Did you know that Facebook delivered +353% more responses per branded post than on Instagram or Twitter for Media Publishing partnerships? Facebook also hosts a majority share of the content and engagements for branded content. Discover key social branded content trends, top partnerships, and […]
Media & Entertainment Industry: Social Media Benchmarks
How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
6 Key Social Media Insights for the TV Space
It’s commonly assumed that we are living in the era of Peak TV, with a recent report finding that a record 495 original scripted shows were released in 2018. In such a competitive environment, it’s more important than ever for TV marketers to have the latest and best intelligence around social media trends, to boost […]
