How can you leverage your existing I.P. during the pandemic? As important as existing I.P. has always been to the growth of television streaming services, that’s never been more true than during the pandemic. With huge limitations on the ability to film new content, there has been significantly fewer new television projects to promote than […]
media
Social Media Cheat Sheet: Content Benchmarks For M&E
TV Industry Special Report Part II: Late Night Talk Shows
What content and formats resonated most with Late Night Talk Show audiences on social? For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal […]
Media & Entertainment Industry: Social Media Benchmarks
How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
State of Social: H1 2020 Trends for Social TV
What’s trending for Social TV in the first half of 2020? As we head into a Fall TV season that will look nothing like what has come before, it’s more important than ever that TV marketers understand what’s connecting with the audience on social media, and how the pandemic is changing how TV Pages are […]
TV & Film Special Report: Social Media in the Time of the Coronavirus
How Entertainment Brands Can Reach Social Media Audiences During This Pandemic For media and entertainment brands there have been a lot of questions in the last month and not a lot of answers. While we don’t have a crystal ball that can tell us when movie theaters are going to be open again or when television […]
