For media and entertainment marketers, there’s very few announcements as anxiety inducing as the phrase “algorithm change”. Social media is a great fan communication tool but it’s also a faucet that can be turned off whenever a few gatekeeping platforms decide, for reasons beyond your control. However, what if marketers were armed with so much […]
media
How To Measure Brand Reputation Online
When it comes to measuring brand reputation in social media that’s traditionally been an exercise in futility. Attempts have often focused on measuring conversation on social and applying sentiment analysis but there are some inherent flaws with that approach. For example, according to a 2018 study by the Pew Research Center, 10% of all of […]
What the Travel Industry Can Teach Retail About Influencer Marketing
Whether or not marketers work in retail or around the tourism vertical, the checklist for influencer partnerships remains the same. First off, you need to understand the reach of the influencer’s audience, the demographics of their audience and how those facts relate to the objectives of your campaign. Then, once you decide on the influencer […]
What You Need To Know About Instagram and Twitter Engagement For TV Pages
For entertainment and media marketers, understanding audience trends is critical in evaluating where messaging will be most effective, which is why intel about social media ecosystem is so valuable. In that vein, ListenFirst is proud to announce the release of the State of Social TV 2019 report, which drills down in actionable detail where the digital audience […]
Explaining The Current State Of Organic Facebook And Instagram Reach For TV Pages
For TV marketers, followers on social media is a fluctuating asset. For sure they’re valuable but depending on how a platform algorithm is tweaked at any given time, how many of your fans are actually seeing your content can vary wildly, forcing a reevaluation of marketing strategy and focus of social media outreach. What organic […]
Gallery Posts Key to Optimizing Instagram Response Rates
For TV Marketers, it goes without saying that’s it’s getting harder and harder to raise awareness around your shows. In FX’s annual study of scripted originals on TV, they found a once unfathomable 495 scripted original TV shows aired in 2018 on either broadcasting, cable, or online streaming. In such a saturated ecosystem, and that’s just […]
