Media & Entertainment Industry: Social Media Benchmarks
How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
TV Industry Special Report Part III: Best Practices for Tapping Into Library Content
How can you leverage your existing I.P. during the pandemic? As important as existing I.P. has always been to the growth of television streaming services, that’s never been more true than during the pandemic. With huge limitations on the ability to film new content, there has been significantly fewer new television projects to promote than […]
Social Media Cheat Sheet: Content Benchmarks For M&E
TV Industry Special Report Part II: Late Night Talk Shows
What content and formats resonated most with Late Night Talk Show audiences on social? For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal […]
State of Social: H1 2020 Trends for Social TV
What’s trending for Social TV in the first half of 2020?