How can you leverage your existing I.P. during the pandemic?
As important as existing I.P. has always been to the growth of television streaming services, that’s never been more true than during the pandemic.
With huge limitations on the ability to film new content, there has been significantly fewer new television projects to promote than expected, a problem which, regardless of how quickly a COVID-19 vaccine is created, will likely spill over into In such an environment, TV has had to put more of an emphasis on using social media to promote library content, because you can’t generate new subscribers promoting television that hasn’t been filmed yet.
In the third and final installment of ListenFirst’s TV Industry Special Report series, you will find best practices for keeping the social media conversation around existing I.P. fresh and top-of-mind for the audience.