Super Bowl LX: Cultural Flex, Commercial Miss
Every year, the ListenFirst strategy team puts together a monster report on the Super Bowl, distilling what actually broke through across platforms, moments, and brand plays — not just what aired between downs. Here is a deep dive into the report, with some extra spice on the controversy that dominated the news cycle before and […]
2025/2026 Visual Insights & Forecast Report
Emotional Fluency Is the New Competitive Advantage Inside the ListenFirst 2025/2026 Visual Forecast — and what it tells us about the next era of digital behavior What people want from content has changed. Again. But this time, it’s not a format shift. It’s not a new platform. It’s not even about speed. It’s about emotional […]
2024 Industry State of Social: Video Games
We’re providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft.
How Top Hospitals Rank On Social Media
ListenFirst put together the Social Ranking of Top Hospitals, a special report showing how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.
Media & Entertainment Industry: Social Media Benchmarks
How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
5 Things Fashion Brands Need To Know About Instagram Reels
Fashion marketers, do you know how valuable Instagram Reels is for your brand? To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands.