TV Industry Special Report Part II: Late Night Talk Shows
What content and formats resonated most with Late Night Talk Show audiences on social? For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal […]
Amazon Special Report: Social Media in the Time of the Coronavirus
What is Amazon doing right on social media?
State of Social: H1 2020 Trends for Social TV
What’s trending for Social TV in the first half of 2020?
Social Media Special Report: Top Consumer Food Brands
How have social media strategies have changed, and what’s working, for Top Consumer Food Brands?
Blumhouse Productions Used Facebook Audience Insights to Drive Box Office Success
Better and more efficient targeting of Hispanic audiences by city Ability to spot trends by city and state to identify market opportunities and predict box office performance Real-time understanding of which cities are engaging most with owned content, and where there was the most untapped potential An data-driven understanding of where to direct campaign efforts in order to maximize profit
Michael Kors Uses Instagram Analytics to Dominate Social During NY Fashion Week
Michael Kors wanted to stand out during one of the fashion industry’s highest exposure events—the 2016 Fall New York Fashion Week. But, competition was tough as luxury fashion brands dominate social media with a stream of creativity, innovation, and celebrity. In order to make sure they were building buzz and winning social share of voice on its runway day, Michael Kors turned to ListenFirst to measure their success across social channels.