How have social media strategies have changed, and what’s working, for Top Consumer Food Brands?
|Easily more than at any other period of our lives, how people are eating now has changed. Restaurants in many parts of the country are either closed or only offering takeout or outdoor dining. People are cooking at home more than ever before. What people want to eat and when is not what it was 6 months ago, as the pandemic has forced society to reevaluate generations of formed habits around food.|
On social media, it’s not enough to understand how these changes are affecting a single brand or even a cohort of competitors. Brands need a bird’s eye of view of how the entire portfolio of all the industry’s major players are being impacted, to understand the bigger picture of what the new normal looks like.
In this special report, ListenFirst will provide the food industry with the insights and path forward to properly utilize social media.
WHAT’S IN THE REPORT
- How consumers are feeling: Is conversation shifting? Are brands over- or under-communicating with them?
- How social engagement has changed for the food industry – which Conglomerates, brands, and social platforms are leading?
- Top Consumer Food Brands’ share of voice: who is increasing their share of voice on social media and why?