Industry Study: Social Media Analytics For The Film Industry
How can the Film industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the film industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]
Industry Study: Social Media Analytics For The Healthcare Industry
How can Healthcare marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the healthcare industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
TV Industry Special Report Part II: Late Night Talk Shows
What content and formats resonated most with Late Night Talk Show audiences on social? For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal […]
State of Social: H1 2020 Trends for Social TV
What’s trending for Social TV in the first half of 2020?
Social Media Special Report: Top Consumer Food Brands
How have social media strategies have changed, and what’s working, for Top Consumer Food Brands?
Blumhouse Productions Used Facebook Audience Insights to Drive Box Office Success
Better and more efficient targeting of Hispanic audiences by city Ability to spot trends by city and state to identify market opportunities and predict box office performance Real-time understanding of which cities are engaging most with owned content, and where there was the most untapped potential An data-driven understanding of where to direct campaign efforts in order to maximize profit