Starbucks’ Drop‑First Playbook
Guest post by John Langan, Solutions Consultant at ListenFirst Starbucks’ Marketing Strategy 2025: How to Turn Product Moments into an Always-On Social Engine Starbucks’ Marketing Strategy is a masterclass on brand growth and evolution, one that is not afraid to pivot as needed without fear. The cafe chain was founded in 1971 at Seattle’s Pike Place Market, […]
Diving In: Chili’s
From unhinged tweets to nostalgic pop-ups, Chili’s is proving that brand legacy isn’t a liability—it’s a marketing advantage. Chili’s opened its doors in 1975 as a quirky burger joint in a converted postal station on Dallas’ Greenville Avenue. With a Southwestern flair and a laid-back, neighborhood vibe, the brand quickly expanded, becoming synonymous with casual […]
2024 Industry State of Social: Video Games
We’re providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft.
Winning The Holiday Season On Social
Hear from the experts at ListerFirst Media, as they share what video trends are taking shape and what formulas tend to drive the most views and engagement.
Holiday Trends For Social Media Marketers
The Holiday Trends For Social Media Marketers surveyed 127 marketing and analytics professionals about their social media strategy for their holiday messaging this year, identifying the best practices and challenges marketers are most concerned about.
Are You For Reels? How Brands Can Optimize Instagram’s Secret Weapon
Hear from the experts at ListerFirst Media, as they share what video trends are taking shape and what formulas tend to drive the most views and engagement.