How can Media & Entertainment see the most success on social media?
A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to Media & Entertainment brands, and why.
This whitepaper highlights the findings of the study with ListenFirst customers, providing ways in which advertisers can quantify the business value of social media, including:
- Improved access to social data and insights
- Smarter spending across media and creative
- Informed strategic decision-making
- Proactive brand protection
- Industry and data expertise thought leadership