2021 Fashion Industry Recap

An industry look at the fashion industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

2021 Beauty Industry Recap

An industry look at the beauty industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

Share of Voice – How to Measure and Increase vs Industry Competitors

Tracking your Share of Voice is one of the best ways to accurately measure how your business is performing on social media. It gives you the overall positioning of your brand at a high level and gives you the opportunity to track which campaigns, products, and launches perform well across all of your social channels.

This report will teach you how to measure your market share effectively, understand your competition’s position (and what is and isn’t working well for them), and use this information to inform your social strategy moving forward.

Maximize Your Social Media Analytics to Drive Business

It’s no secret that companies struggle to quantify the value of their social media programs. In a Forrester Research survey, 56% of respondents state that “difficulty proving the value of social within our organization” is their top challenge. With the myriad of social data available, it can be hard to put structure around the various metrics and KPIs. 

Join guest speaker Jessica Liu, Senior Analyst at Forrester Research, and Meghan Cahill, VP of Client Success, as they set out to help companies gain more confidence in their social measurement abilities

Using Competitive Information to Plan Seasonal Campaigns

The combination of your historical campaign performance, competitor intel, and what consumers are saying can provide 360-degree insight into what elements of a social campaign have been successes and failures in the past.

Collecting these insights allows your campaign to be data-backed and sets you up for success in the following areas:

Measuring your own successes/failures from prior years
The industry leaders from prior years – what worked/didn’t
What general consumers are talking about
Potential influencer partnerships

Measuring the Brand Impact of Influencers

Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Are product placements, public appearances and sponsorships working?