2021 Fashion Industry Recap

Fashion Industry Recap

An industry look at the fashion industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

2021 Beauty Industry Recap

Beauty Industry Recap

An industry look at the beauty industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

Using Competitive Information to Plan Seasonal Campaigns Webinar

Webinar: Using Competitive Information to Plan Seasonal Campaigns

The combination of your historical campaign performance, competitor intel, and what consumers are saying can provide 360-degree insight into what elements of a social campaign have been successes and failures in the past. Collecting these insights allows your campaign to be data-backed and sets you up for success in the following areas: Measuring your own […]

Measuring the Brand Impact of Influencers Webinar

Measuring Brand Impact of Influencers

Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Are product placements, public appearances and sponsorships working?

The Super Bowl and Social: A Guide To Campaign Success

How can my brand see the most social media success around our Big Game related campaign? For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment […]