Optimizing Sports-Related Sponsored Content On Social

When a brand wants the biggest, broadest TV audience, the solution is often advertising during live sports. For the same reason, the social media accounts of sports leagues and individual teams is some of the most valuable real estate for sponsored content on social media.

Sports fanbases are loyal and extremely engaged, and paid partnerships with the most popular leagues and teams often means brand messaging is seen by a far wider audience than through owned organic posts.

For the following report, ListenFirst analyzed the sponsored content posts of the MLB, NHL, MLS, NBA, and NFL at both the league and team level between July 2020 – June 2021 to determine the tactics and best practices that are most effective for brands around these paid partnership posts.

Going Beyond Social Listening

Social media listening is a great way to measure the conversations happening and to analyze the sentiment around your brand. However, with listening alone, you’re only hearing from the vocal minority.

The majority of your consumers are not the ones making noise. They’re busy living their lives and showing you how they feel by click-based engagement with your post.

In this report, we’ll share why social listening isn’t enough and why analytics is critical so you can focus on the data that really matters to help grow your business.

Brand Strategy for TikTok: A Guide To Campaign Success

How can my brand get the most out of our TikTok campaign?

TikTok is the fastest growing social media channel in the market – one that is achieving video views that reach the billions. Some brands have jumped in and have been very successful, while others are just getting started. Either way, there is much to learn by analyzing what works for your brand and for others in your market.

This report lets brands know how to approach establishing your TikTok campaign and after analyzing thousands of brands, shares some insights into what works on this dynamic platform.

2021 Fashion Industry Recap

An industry look at the fashion industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

2021 Beauty Industry Recap

An industry look at the beauty industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

Share of Voice – How to Measure and Increase vs Industry Competitors

Tracking your Share of Voice is one of the best ways to accurately measure how your business is performing on social media. It gives you the overall positioning of your brand at a high level and gives you the opportunity to track which campaigns, products, and launches perform well across all of your social channels.

This report will teach you how to measure your market share effectively, understand your competition’s position (and what is and isn’t working well for them), and use this information to inform your social strategy moving forward.