What Social Networks Were The Most Talked About In 2020

Whether it was a complete game changer or accelerating trends that were already in motion; the pandemic dramatically impacted what social media platforms we were using and discussing during the past year. To help quantify which social media platforms fell in and out of favor during 2020; we used our social listening abilities on Twitter […]

Industry Study: Social Media Analytics For The TV Industry

Case Study: Social Media Analytics For The TV Industry

How can the TV industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the TV industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]

Industry Study: Social Media Analytics For The Retail Industry

Case Study: Retail Industry

How can Retail marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the retail industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]

Industry Study: Social Media Analytics For The Film Industry

Case Study: Film Industry

How can the Film industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the film industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]

The Business Value of Social Media for Advertisers

The Business Value of Social Media

How can advertisers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to advertisers, and why. This whitepaper highlights the findings of the study with ListenFirst customers, providing ways in which advertisers […]

The Business Value of Social Media for Media & Entertainment

The Business Value of Social Media for Media & Entertainment

How can Media & Entertainment see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to Media & Entertainment brands, and why. This whitepaper highlights the findings of the study with ListenFirst customers, […]