How does your brand measure up against the industry benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving […]
benchmarks
Media & Entertainment Industry: Social Media Benchmarks
How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
Get Competitive Intel With Content Benchmarking
Whether you work as a marketing executive, in research, in digital/social, or in ad sales, there’s no question that understanding the competition is an essential part of your job. Brands don’t exist in a vacuum and content benchmarking is required to properly evaluate performance. However, delivering those social media insights is easier said than done. […]
