Consumer behaviors are evolving on social media. Especially since the start of the pandemic, as in person interaction has become less frequent. Many people are no longer “lurking” on social media, but are actually engaging.
How does this impact your method of measurement?
Surface-level metrics like followers and engagements are not as telling as they once were. To measure the effectiveness of your social media strategy today, you must take a more sophisticated approach.
Download our report to learn how to measure social media’s impact on consumer buzz, brand awareness, competitive rankings, and customer conversions.
