How does your brand compare to the industry’s social media benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Media & Entertainment answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of Media and Entertainment Brands that partner with ListenFirst, the Industry Benchmarks Report is an invaluable cheat sheet.

Consumer behaviors are evolving on social media. Especially since the start of the pandemic, as in person interaction has become less frequent. Many people are no longer “lurking” on social media, but are actually engaging.

How does this impact your method of measurement?

Surface-level metrics like followers and engagements are not as telling as they once were. To measure the effectiveness of your social media strategy today, you must take a more sophisticated approach.

Download our report to learn how to measure social media’s impact on consumer buzz, brand awareness, competitive rankings, and customer conversions.

For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.  

Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.

This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.

In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.

Take Your Social Media Marketing To The Next Level

Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.

This report breaks down everything you need to know about benchmarking. We even go beyond the benchmarking basics and show how you can leverage more advanced metrics to gain insights needed to truly optimize your team’s efforts.

How does your brand measure up against the industry benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.

The seasoned Chief Product Officer brings over 20 years experience in digital content creation, distribution, ad optimization and reporting to the chairperson role.

NEW YORK, Nov. 30, 2021 /PRNewswire/ — ListenFirst, the premier enterprise social analytics solution, is proud to announce that their Chief Product Officer, Jonathan Farb has been named Social Council Co-Chair by the Advertising Research Foundation (ARF). Farb will complement the leadership of Amy Laine, the Principal Market Analyst, Social Insights Program Team Lead at IBM who was named the Social Council Chair by the ARF.

The Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing since 1936, with the goal of bringing advertisers, agencies, media companies, research companies and ad tech into one conversation about how to be better. Their Social Council assesses best practices in the measurement of natural language processing, sentiment analysis, social marketing, and social media influencers and their effects in driving both upper and lower funnel brand metrics.

Jonathan Farb has been a member of the Social Council since its inception in February 2018, and his taking on an even larger leadership role reflects his and ListenFirst’s deep commitment to the Social Council’s core mission of education and standardization around social media measurement.

“I’m very proud of the work we’ve done together on the ARF’s Social Council from creating such definitive resources as The ARF Social Council Field Guide to participating in such informative webinars as The Business Impact of Public Conversation,” explained Jonathan Farb. “Education and collaboration are pillars of our industry, and I couldn’t be more excited to work with the distinguished leaders and peers on the Social Council on even more programming sharing our insights around social measurement.”