Share of Voice – How to Measure and Increase vs Industry Competitors

Tracking your Share of Voice is one of the best ways to accurately measure how your business is performing on social media. It gives you the overall positioning of your brand at a high level and gives you the opportunity to track which campaigns, products, and launches perform well across all of your social channels.

This report will teach you how to measure your market share effectively, understand your competition’s position (and what is and isn’t working well for them), and use this information to inform your social strategy moving forward.

Using Competitive Information To Plan Seasonal Campaigns Report

Learn how to turn the mistakes and successes of your competition into a game plan for a winning holiday strategy.

It’s nearly impossible to evaluate your brand’s social media performance without considering your competitors’ performance. Reviewing competitive information is especially helpful when planning seasonal campaigns.

By examining what’s working in your industry, you can understand social media best practices at scale. This report walks you through the four steps you can take to make the most out of competitive insights. Learn how to tackle each step and see how real brands have applied these tactics in their own season campaigns.

Consumer Brands: Social Media Industry Benchmarks

How does your brand measure up against the industry benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.

ListenFirst Webinar: State of Social TV

As we head into a Fall TV season that will look nothing like what has come before, it’s more important than ever that TV marketers and advertisers understand what’s connecting with the audience on social media, how the pandemic is changing how TV Pages are being consumed on social platforms, and best practices for standing out in the TV landscape.

Hackensack Meridian Health Created a Social Intelligence Hub powered by ListenFirst

How Hackensack Meridian Health Created a Social Intelligence Hub with ListenFirst Platform Analytics