Industry Study: Social Media Analytics For The Healthcare Industry
How can Healthcare marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the healthcare industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
Nickelodeon Gauges Audience Sentiment with Twitter Analytics
When SpongeBob Squarepants creator, Stephen Hillenburg, passed away in late 2018, Nickelodeon tapped ListenFirst’s social listening tool to understand how social audiences were responding, and determine their communication strategy.
Hackensack Meridian Health Created a Social Intelligence Hub powered by ListenFirst
Influencer marketing has taken off in the past two years, demanding dollars from advertisers’ marketing budgets. However, many brands lack data-driven insights into their influencer marketing program. This has prevented marketers from justifying budget being put towards that marketing tactic.
Viacom Uses Video Insights to Increase Social Reach
Viacom tapped ListenFirst for data-driven video insights to revamp their Facebook video content strategy to boost reach and views.