The U.S. News & World Report’s America’s Best Hospitals honor roll sets the standard for ranking performance by medical quality. However, for healthcare marketers, it’s also important to understand performance in terms of impact on social media. 

To add that necessary context, ListenFirst put together the Social Ranking of Top Hospitals. This special report shows how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.

Which social media platform is performing the best for top hospitals? What social media networks are the audience least interested in engaging with healthcare content?  

This report can be used by healthcare marketers to benchmark their own hospital’s performance, and better understand how to create social content that will connect with the healthcare audience. 

Download the report now!

Are you confident your brand has the right social strategy headed into this holiday season? 

If the answer is no or you are just looking for confirmation that your brand is on the right track, Holiday Trends For Social Media Marketers is the report for you. We surveyed marketing and analytics professionals between August – September 2022, asking about their social media strategy for their holiday messaging this year, identifying the best practices and challenges marketers are most concerned about. 

The topics we covered included how many brands are using influencers in their holiday campaigns on social media, when brands are starting to post about end of year holidays, and how important social media is for brand holiday campaigns. 

The report also identifies the biggest challenges brands face going into the holiday campaign season, how well brands understand social share of voice around the holidays, and how the social media spend is changing for brands year over year. 

To answer all these questions and more, download the report now! 

Consumer behaviors are evolving on social media. Especially since the start of the pandemic, as in person interaction has become less frequent. Many people are no longer “lurking” on social media, but are actually engaging.

How does this impact your method of measurement?

Surface-level metrics like followers and engagements are not as telling as they once were. To measure the effectiveness of your social media strategy today, you must take a more sophisticated approach.

Download our report to learn how to measure social media’s impact on consumer buzz, brand awareness, competitive rankings, and customer conversions.

For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.  

Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.

This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.

In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.

Take Your Social Media Marketing To The Next Level

Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.

This report breaks down everything you need to know about benchmarking. We even go beyond the benchmarking basics and show how you can leverage more advanced metrics to gain insights needed to truly optimize your team’s efforts.

How does your brand measure up against the industry benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.