Maximize Your Social Media Analytics to Drive Business
It’s no secret that companies struggle to quantify the value of their social media programs. In a Forrester Research survey, 56% of respondents state that “difficulty proving the value of social within our organization” is their top challenge. With the myriad of social data available, it can be hard to put structure around the various metrics and KPIs.
Join guest speaker Jessica Liu, Senior Analyst at Forrester Research, and Meghan Cahill, VP of Client Success, as they set out to help companies gain more confidence in their social measurement abilities