Measuring the Brand Impact of Influencers

Discover what you need to know before you go out and hire your first influencer

In this decentralized media landscape, brands are depending more and more on partnerships with influencers to reach audiences with their messaging. However, it’s often a struggle to fully understand the value and impact of that investment.

How do you pick the right influencers to work with or understanding if an influencer campaign is lifting your own social media channels? What do you need to determine ROI or monitor the up and down popularity of partners? Brands need answers to these types of questions, and we’re here to help.

If you’re looking for concrete answers on how social analytics can optimize the performance of influencer campaigns, this is the report for you.

Measuring the Brand Impact of Influencers

Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Are product placements, public appearances and sponsorships working?

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Michael Kors marketing team turned to ListenFirst for data-driven insights to help them create a winning social campaign strategy.

VISIT FLORIDA Finds Success Leveraging Data to Drive Their Influencer Marketing Strategy

With ListenFirst’s influencer marketing tools, VISIT FLORIDA implemented a data-driven social influencer marketing program to know which influencers to partner with, measure campaign performance, and justify long-term partnerships and spend.