Measuring the Brand Impact of Influencers
Discover what you need to know before you go out and hire your first influencer
In this decentralized media landscape, brands are depending more and more on partnerships with influencers to reach audiences with their messaging. However, it’s often a struggle to fully understand the value and impact of that investment.
How do you pick the right influencers to work with or understanding if an influencer campaign is lifting your own social media channels? What do you need to determine ROI or monitor the up and down popularity of partners? Brands need answers to these types of questions, and we’re here to help.
If you’re looking for concrete answers on how social analytics can optimize the performance of influencer campaigns, this is the report for you.