Dashboards, Machine Learning and Modern Design

Over the last year the ListenFirst team has taken a deep look at user workflows and closely collaborated with customers to understand their biggest needs. As a result, we’ve invested in many enhancements that will help users save time and uncover more relevant insights in fewer steps.  

Starting in September 2021, ListenFirst users will have access to a new platform experience. Notable features now available in the new ListenFirst experience include the ability to:

  • quickly find the data you need
  • build configurable dashboards
  • uncover key takeaways automatically
  • create brand roll-ups on the fly
  • dive into the analytics and share meaningful visuals quickly

We breakdown our most exciting enhancements below.

Configurable Dashboards

Enjoy more flexibility by creating easy-to-update dashboards tailored to your KPIs.

When you first log in to your ListenFirst account, you’ll get a quick glimpse at the performance metrics most important to you. Configurable Dashboards make this all possible. Our new dashboard feature allows customers to create specific combinations of ListenFirst data to match their team’s unique use cases and workflows. 

It’s easy to add an analysis tile to your favorite dashboard, or to multiple dashboards. It’s your choice. From there you have easy-to-understand, beautiful reports to share with other ListenFirst users.

You’re in Control with Instant Insights

Quickly understand how your brand performs on social media using simple visuals and easy-to-understand language.

Tired of burning precious hours attempting the work of a trained data analyst? Instant Insights, is a new analytics feature that quickly shows how brands perform across social media. It’s all in a single view! 

Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver analysis like no other. Users can benchmark performance and uncover valuable takeaways in natural language. Even configure multiple brands and content filters on the fly. 

A Modern and User-Friendly Design

Introducing a complete re-imagining and redesign of navigation, data visualization, and analysis in the platform.   

We worked hand-in-hand with ListenFirst customers to ensure the new interface would provide easy access to the data needed most. This resulted in a more streamlined workflow paired with modern design. Save time with more intuitive navigation, clean data visuals and more ways to share key metrics and insightful takeaways with others.

Experience the Enhancements for Yourself

Throughout the month of September, users will be given the opportunity to switch between the new and legacy UI. So, the next time you log into your ListenFirst account, look for the toggle button at the top right.

Don’t be shy. Dive into the upgraded experience for more flexibility, faster insights and access to powerful dashboards. New feature walk-thrus will be available as you explore the platform, but for a deeper understanding of the new workflows, check out the knowledge base dedicated to the Platform Redesign found in the Help Center. 

Measuring the Brand Impact of Influencers

Discover what you need to know before you go out and hire your first influencer

In this decentralized media landscape, brands are depending more and more on partnerships with influencers to reach audiences with their messaging. However, it’s often a struggle to fully understand the value and impact of that investment.

How do you pick the right influencers to work with or understanding if an influencer campaign is lifting your own social media channels? What do you need to determine ROI or monitor the up and down popularity of partners? Brands need answers to these types of questions, and we’re here to help.

If you’re looking for concrete answers on how social analytics can optimize the performance of influencer campaigns, this is the report for you.

Measuring the Brand Impact of Influencers

Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Are product placements, public appearances and sponsorships working?

Michael Kors Uses Instagram Analytics to Dominate Social During NY Fashion Week

Michael Kors marketing team turned to ListenFirst for data-driven insights to help them create a winning social campaign strategy.

VISIT FLORIDA Finds Success Leveraging Data to Drive Their Influencer Marketing Strategy

With ListenFirst’s influencer marketing tools, VISIT FLORIDA implemented a data-driven social influencer marketing program to know which influencers to partner with, measure campaign performance, and justify long-term partnerships and spend.