Vocal Minority Driving Your Strategy? Brands Must Look Beyond Listening to Analytics
In this webinar, hear from Meghan Cahill, SVP Customer Experience and Devin Carroll, Director of Revenue Strategy, as they help brands understand why analytics are critical when it comes to understanding what your audience really cares about.
Measuring the Brand Impact of Influencers
How do you pick the right influencers to work with or understanding if an influencer campaign is lifting your own social media channels? What do you need to determine ROI or monitor the up and down popularity of partners? Brands need answers to these types of questions, and we’re here to help.
Measuring the Brand Impact of Influencers Webinar
Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Are product placements, public appearances and sponsorships working?
Consumer Brands: Social Media Industry Benchmarks
The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.
Nickelodeon Gauges Audience Sentiment with Twitter Analytics
When SpongeBob Squarepants creator, Stephen Hillenburg, passed away in late 2018, Nickelodeon tapped ListenFirst’s social listening tool to understand how social audiences were responding, and determine their communication strategy.