Vocal Minority Driving Your Strategy? Brands Must Look Beyond Listening to Analytics

Published July 19, 2021 by Paul Giardina
33 minutes
Vocal Minority Drive Your Strategy? Brands Must Look Beyond Listening to Analytics
Watch this session to learn how to:
  • Understand the difference between social media “listening” vs “analytics”
  • See why leveraging analytics is critical when planning your marketing strategy
  • Identify social metrics used to gauge customer intention
  • See how real brands have applied analytics to react strategically to vocal communities

Some audiences are very “vocal” on social media. As a result sometimes your team has to drop everything to react, or worse – revisit your campaign strategy altogether. Before shifting directions, it’s important to dive into the data to assess how the situation will  impact your brand, if at all. 

In this webinar, hear from Meghan Cahill, SVP Customer Experience and Devin Carroll, Director of Revenue Strategy, as they help brands understand why analytics are critical when it comes to understanding what your audience really cares about.