- Measure the Impact of a Partner’s activities on your brand
- Understand the social buzz created
- Measure brand lift
- Compare with your competition to learn and strategize
- …and more!
Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Are product placements, public appearances and sponsorships working?