Data is only valuable with context. It’s important to benchmark against your own performance, but benchmarking against competitors takes your marketing strategy to another level. Competitive data opens up opportunities. It helps brands understand industry benchmarks, set tangible goals, identify strategies for growth, prove ROI and so much more.

In this report, you’ll learn the best ways to leverage ListenFirst’s curated universes – made up of hundreds of thousands of brands – to strengthen your social strategy.

Influencers, ad partners, and TikTok creators. Third party partners play an increasingly crucial role when it comes to introducing your brand to new audiences. Because these partnerships can be so impactful, finding the perfect match and identifying the appropriate KPI’s requires strategy.

If your brand is investing in marketing partnerships, watch ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, for this on-demand webinar. Meghan and Devin will show you how to leverage the relevant data points and track meaningful metrics when marketing with third-party brands. 

When a brand wants the biggest, broadest TV audience, the solution is often advertising during live sports. For the same reason, the social media accounts of sports leagues and individual teams is some of the most valuable real estate for sponsored content on social media.

Sports fanbases are loyal and extremely engaged, and paid partnerships with the most popular leagues and teams often means brand messaging is seen by a far wider audience than through owned organic posts.

For the following report, ListenFirst analyzed the sponsored content posts of the MLB, NHL, MLS, NBA, and NFL at both the league and team level between July 2020 – June 2021 to determine the tactics and best practices that are most effective for brands around these paid partnership posts.

Social media listening is a great way to measure the conversations happening and to analyze the sentiment around your brand. However, with listening alone, you’re only hearing from the vocal minority.

The majority of your consumers are not the ones making noise. They’re busy living their lives and showing you how they feel by click-based engagement with your post.

In this report, we’ll share why social listening isn’t enough and why analytics is critical so you can focus on the data that really matters to help grow your business.

How can my brand get the most out of our TikTok campaign?

TikTok is the fastest growing social media channel in the market – one that is achieving video views that reach the billions. Some brands have jumped in and have been very successful, while others are just getting started. Either way, there is much to learn by analyzing what works for your brand and for others in your market.

This report lets brands know how to approach establishing your TikTok campaign and after analyzing thousands of brands, shares some insights into what works on this dynamic platform.

Brands depend on social media to reach customers… but how do they make sense of all the data available to them in an ever-changing world? Most brands find that they have too much data and not enough answers or that they’re having to pull reports manually, which is very time-consuming.

This report shows you how to measure your social media program more effectively and uncover the insights to help you grow your business.

Once you’ve read this report, you’ll be able to easily identify the metrics that matter and prove the value of your social media strategy.