Vocal Minority Driving Your Strategy? Brands Must Look Beyond Listening to Analytics

Some audiences are very “vocal” on social media. As a result sometimes your team has to drop everything to react, or worse – revisit your campaign strategy altogether. Before shifting directions, it’s important to dive into the data to assess how the situation will  impact your brand, if at all. 

In this webinar, hear from Meghan Cahill, SVP Customer Experience and Devin Carroll, Director of Revenue Strategy, as they help brands understand why analytics are critical when it comes to understanding what your audience really cares about.

Share of Voice – How to Measure and Increase vs Industry Competitors

Tracking your Share of Voice is one of the best ways to accurately measure how your business is performing on social media. It gives you the overall positioning of your brand at a high level and gives you the opportunity to track which campaigns, products, and launches perform well across all of your social channels.

This report will teach you how to measure your market share effectively, understand your competition’s position (and what is and isn’t working well for them), and use this information to inform your social strategy moving forward.

Which TV Programs Are Captivating Fans On Social?

Using Competitive Information To Plan Seasonal Campaigns Report

Learn how to turn the mistakes and successes of your competition into a game plan for a winning holiday strategy.

It’s nearly impossible to evaluate your brand’s social media performance without considering your competitors’ performance. Reviewing competitive information is especially helpful when planning seasonal campaigns.

By examining what’s working in your industry, you can understand social media best practices at scale. This report walks you through the four steps you can take to make the most out of competitive insights. Learn how to tackle each step and see how real brands have applied these tactics in their own season campaigns.

Maximize Your Social Media Analytics to Drive Business

It’s no secret that companies struggle to quantify the value of their social media programs. In a Forrester Research survey, 56% of respondents state that “difficulty proving the value of social within our organization” is their top challenge. With the myriad of social data available, it can be hard to put structure around the various metrics and KPIs. 

Join guest speaker Jessica Liu, Senior Analyst at Forrester Research, and Meghan Cahill, VP of Client Success, as they set out to help companies gain more confidence in their social measurement abilities

Share of Voice – How to Measure and Increase vs Industry Competitors

Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition.

SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an individual campaign, product, or release level – across all social channels. This insight is invaluable when determining performance and strategy going forward.