Social Reporting, Solved: The Future of Strategy at ListenFirst
Click here to watch the full webinar. Social media analytics is shifting fast, and ListenFirst is meeting the moment by focusing on what clients actually need: smarter reporting, faster insights, and strategic partnership. In the July 30th webinar, the ListenFirst leadership team unveiled major product updates, expanded services, and a renewed commitment to listening to […]
Krypto & The Dog Adoption Trend
Guest post by Molly Street, Account Manager at ListenFirst Krypto stole hearts in Superman (2025) — and triggered a national spike in dog adoptions. But history warns us: not every on-screen pup leads to a happy ending. When Superman (2025) hit theaters this July, audiences expected action, nostalgia, and cape-worthy heroics. What they didn’t expect was […]
Sinners: How the Film Became a Social Media Case Study
Guest post by Colleen Scott, Senior Social Media Strategist at ListenFirst High engagement, polarizing reactions, and a platform-shaping rollout define the cultural moment around Sinners. A breakout film doesn’t just live in theaters anymore; it lives in feeds. In the months following its release, Sinners emerges not only as a cinematic event but as a […]
Diving In: Chili’s
From unhinged tweets to nostalgic pop-ups, Chili’s is proving that brand legacy isn’t a liability—it’s a marketing advantage. Chili’s opened its doors in 1975 as a quirky burger joint in a converted postal station on Dallas’ Greenville Avenue. With a Southwestern flair and a laid-back, neighborhood vibe, the brand quickly expanded, becoming synonymous with casual […]
2024 Industry State of Social: Video Games
We’re providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft.
📢 ListenFirst Implements Instagram’s New Views Metric: What You Need to Know
📅 March 2025 – Instagram is rolling out significant changes to its measurement metrics, replacing impressions, plays, and video views with a single views metric. This transition takes effect on April 21, 2025, and ListenFirst is updating its platform accordingly to ensure seamless reporting and accurate measurement. 🔄 What’s Changing on Instagram? Historically, Instagram offered […]