Industry Study: Social Media Analytics For The Retail Industry
How can Retail marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the retail industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
Industry Study: Social Media Analytics For The Film Industry
How can the Film industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the film industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]
The Business Value of Social Media for Advertisers
How can advertisers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to advertisers, and why. This whitepaper highlights the findings of the study with ListenFirst customers, providing ways in which advertisers […]
The Business Value of Social Media for Media & Entertainment
How can Media & Entertainment see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to Media & Entertainment brands, and why. This whitepaper highlights the findings of the study with ListenFirst customers, […]
Industry Study: Social Media Analytics For The Healthcare Industry
How can Healthcare marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the healthcare industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
The Economics of Influencers: A Guide To Measuring Partnerships
How can you measure influencer success? Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem. This guide will help you understand the economics behind influencer partnerships.