- Effectively measure market share at all levels, across all social channels
- Understand your competition’s position and the details behind it
- Improve your conversations across all social media channels
- Utilize this information to share with executives and inform strategy
Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition.
SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an individual campaign, product, or release level – across all social channels. This insight is invaluable when determining performance and strategy going forward.