Share of Voice – How to Measure and Increase vs Industry Competitors

Published May 6, 2021 by Josh Hines
Watch Share of Voice and learn how to:
  • Effectively measure market share at all levels, across all social channels
  • Understand your competition’s position and the details behind it
  • Improve your conversations across all social media channels
  • Utilize this information to share with executives and inform strategy

Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition.

SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an individual campaign, product, or release level – across all social channels. This insight is invaluable when determining performance and strategy going forward.