2021 Beauty Industry Recap
An industry look at the beauty industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.
Vocal Minority Driving Your Strategy? Brands Must Look Beyond Listening to Analytics
In this webinar, hear from Meghan Cahill, SVP Customer Experience and Devin Carroll, Director of Revenue Strategy, as they help brands understand why analytics are critical when it comes to understanding what your audience really cares about.
Measure & Improve Your Share Of Voice
In this report you’ll learn how to effectively measure your share of voice and use this information to inform your strategy going forward.
Which TV Programs Are Captivating Fans On Social?
Crush Your Seasonal Campaign Strategy
This report walks you through the four steps you can take to make the most out of competitive insights. Learn how to tackle each step and see how real brands have applied these tactics in their own season campaigns.
Share of Voice – How to Measure and Increase vs Industry Competitors
Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition. SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an […]