Krypto & The Dog Adoption Trend
Guest post by Molly Street, Account Manager at ListenFirst Krypto stole hearts in Superman (2025) — and triggered a national spike in dog adoptions. But history warns us: not every on-screen pup leads to a happy ending. When Superman (2025) hit theaters this July, audiences expected action, nostalgia, and cape-worthy heroics. What they didn’t expect was […]
Sinners: How the Film Became a Social Media Case Study
Guest post by Colleen Scott, Senior Social Media Strategist at ListenFirst High engagement, polarizing reactions, and a platform-shaping rollout define the cultural moment around Sinners. A breakout film doesn’t just live in theaters anymore; it lives in feeds. In the months following its release, Sinners emerges not only as a cinematic event but as a […]
Diving In: Chili’s
From unhinged tweets to nostalgic pop-ups, Chili’s is proving that brand legacy isn’t a liability—it’s a marketing advantage. Chili’s opened its doors in 1975 as a quirky burger joint in a converted postal station on Dallas’ Greenville Avenue. With a Southwestern flair and a laid-back, neighborhood vibe, the brand quickly expanded, becoming synonymous with casual […]
2024 Industry State of Social: Video Games
We’re providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft.
How Top Hospitals Rank On Social Media
ListenFirst put together the Social Ranking of Top Hospitals, a special report showing how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.
5 Things Fashion Brands Need To Know About Instagram Reels
Fashion marketers, do you know how valuable Instagram Reels is for your brand? To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands.