Diving In: Chili’s

From unhinged tweets to nostalgic pop-ups, Chili’s is proving that brand legacy isn’t a liability—it’s a marketing advantage. Chili’s opened its doors in 1975 as a quirky burger joint in a converted postal station on Dallas’ Greenville Avenue. With a Southwestern flair and a laid-back, neighborhood vibe, the brand quickly expanded, becoming synonymous with casual […]
2024 Industry State of Social: Video Games

We’re providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft.
How Top Hospitals Rank On Social Media

ListenFirst put together the Social Ranking of Top Hospitals, a special report showing how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.
5 Things Fashion Brands Need To Know About Instagram Reels

Fashion marketers, do you know how valuable Instagram Reels is for your brand? To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands.
Winning The Holiday Season On Social

Hear from the experts at ListerFirst Media, as they share what video trends are taking shape and what formulas tend to drive the most views and engagement.
Mastering Instagram Reels

Check out the latest trends and actionable tips before posting your brand’s next video on Instagram.