Some audiences are very “vocal” on social media. As a result sometimes your team has to drop everything to react, or worse – revisit your campaign strategy altogether. Before shifting directions, it’s important to dive into the data to assess how the situation will  impact your brand, if at all. 

In this webinar, hear from Meghan Cahill, SVP Customer Experience and Devin Carroll, Director of Revenue Strategy, as they help brands understand why analytics are critical when it comes to understanding what your audience really cares about.

Learn how to turn the mistakes and successes of your competition into a game plan for a winning holiday strategy.

It’s nearly impossible to evaluate your brand’s social media performance without considering your competitors’ performance. Reviewing competitive information is especially helpful when planning seasonal campaigns.

By examining what’s working in your industry, you can understand social media best practices at scale. This report walks you through the four steps you can take to make the most out of competitive insights. Learn how to tackle each step and see how real brands have applied these tactics in their own season campaigns.

It’s no secret that companies struggle to quantify the value of their social media programs. In a Forrester Research survey, 56% of respondents state that “difficulty proving the value of social within our organization” is their top challenge. With the myriad of social data available, it can be hard to put structure around the various metrics and KPIs. 

Join guest speaker Jessica Liu, Senior Analyst at Forrester Research, and Meghan Cahill, VP of Client Success, as they set out to help companies gain more confidence in their social measurement abilities

Discover what you need to know before you go out and hire your first influencer

In this decentralized media landscape, brands are depending more and more on partnerships with influencers to reach audiences with their messaging. However, it’s often a struggle to fully understand the value and impact of that investment.

How do you pick the right influencers to work with or understanding if an influencer campaign is lifting your own social media channels? What do you need to determine ROI or monitor the up and down popularity of partners? Brands need answers to these types of questions, and we’re here to help.

If you’re looking for concrete answers on how social analytics can optimize the performance of influencer campaigns, this is the report for you.