Diving In: Chili’s

From unhinged tweets to nostalgic pop-ups, Chili’s is proving that brand legacy isn’t a liability—it’s a marketing advantage. Chili’s opened its doors in 1975 as a quirky burger joint in a converted postal station on Dallas’ Greenville Avenue. With a Southwestern flair and a laid-back, neighborhood vibe, the brand quickly expanded, becoming synonymous with casual […]

2024 Industry State of Social: Video Games

We’re providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft. 

📢 ListenFirst Implements Instagram’s New Views Metric: What You Need to Know

📅 March 2025 – Instagram is rolling out significant changes to its measurement metrics, replacing impressions, plays, and video views with a single views metric. This transition takes effect on April 21, 2025, and ListenFirst is updating its platform accordingly to ensure seamless reporting and accurate measurement. 🔄 What’s Changing on Instagram? Historically, Instagram offered […]

2023 NFL Draft Social Rankings

The Pittsburgh Steelers won big on social media during the 2023 NFL Draft! The Steelers increased their fan base and received support from existing fans at a level that outperformed all other teams in the league. 

How Top Hospitals Rank On Social Media

Hospital Social Media

ListenFirst put together the Social Ranking of Top Hospitals, a special report showing how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.

Media & Entertainment Industry: Social Media Benchmarks

Media & Entertainment Industry: Social Media Benchmarks

How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]