TV Industry Special Report Part III: Best Practices for Tapping Into Library Content
How can you leverage your existing I.P. during the pandemic? As important as existing I.P. has always been to the growth of television streaming services, that’s never been more true than during the pandemic. With huge limitations on the ability to film new content, there has been significantly fewer new television projects to promote than […]
Social Media Cheat Sheet: Content Benchmarks For M&E
Live Streaming on Social, What You Need to Know Part 2: Best Practices
If you’ve read the first part of our What Your Brand Needs To Know About Live Streaming On Social Media blog post, you know social media interest around live streaming has dramatically increased during the pandemic. You even know which social media platforms are most associated with this increased interest. However, understanding what live streaming […]
Live Streaming on Social: What You Need to Know Part 1
It’s no secret that live streaming has become more front and center during the pandemic and, in the absence of most in-person events, has become an increasingly important marketing tool for brands. To answer how much more interested the social media audience has become in live streaming, ListenFirst is sharing a two part blog post […]
The ListenFirst Content Benchmark Cheat Sheet
If you have more questions about Content Benchmarking for Consumer Brands, we have the answers! Download the Consumer Brands: Social Media Industry Benchmarks report today for even more benchmarking insights for your brand!
TV Industry Special Report Part II: Late Night Talk Shows
What content and formats resonated most with Late Night Talk Show audiences on social? For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal […]