The Economics of Influencers: A Guide To Measuring Partnerships
How can you measure influencer success? Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem. This guide will help you understand the economics behind influencer partnerships.
3 Emerging Social Video Platforms Marketers Need To Know About
Around our recent blog post about Zebra IQ’s Gen Z Trends Report, we asked Zebra IQ CEO Tiffany Zhong the question, what’s the emerging social video platforms for Gen Z engagement that marketers are least likely to be aware of? She quickly identified three: Squad, Bunch, and Twitch. To help bridge the information gap, here’s […]
Social Insights Around The Final Presidential Debate
With Donald Trump and Joe Biden having just wrapped up their second and final debate together, ListenFirst decided to take a closer look and see what social analytics could tell us about the two candidates’ performances, the topics that stood out, and what the social media audience is talking about most. First Impressions Mattered More […]
How The Audience Feels About Halloween During The Pandemic
Can Halloween still be fun when every other day of 2020 has already been so scary? To answer that question, ListenFirst examined how the social media audience is responding to Halloween this year, giving marketers an analytics based view of how the holiday will or won’t be different this year, and what Halloween related messaging […]
10 Social Media Insights About Gen Z
Whoever feels like they just don’t understand kids these days, clearly hasn’t talked to Zebra IQ yet. The creator community platform is at the forefront of understanding Generation Z and their annual report is a treasure trove of insights about the social media habits of people born between 1995 and 2010. While you should definitely
How The Swing States Are Feeling About The Election On Social Media
Every four years, the U.S. presidential election usually comes down to a few swing states that decide the winner. While social media can’t predict who the winner will be, analyzing consumer behavior on social media serves as a barometer for determining how people in those swing states are feeling. How are people feeling in Arizona, […]