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The Economics of Influencers: A Guide To Measuring Partnerships

by Kara LawsonLead Article Writer
October 28, 20201 minute read
The Economics of Influencers: A Guide To Measuring Partnerships

October 28, 2020 by Kara Lawson

How can you measure influencer success?

Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem.

This guide will help you understand the economics behind influencer partnerships, enabling you to:

  • Learn about each type of influencer, and which will deliver a higher return for your brand
  • Discover the metrics and questions should be utilized when partnering with influencers
  • Measure how well your influencer partnerships performed

Filed Under: Featured, Industry Reports Tagged With: influencer analytics, influencer marketing, social influencer

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