How can you measure influencer success?
Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem.
This guide will help you understand the economics behind influencer partnerships, enabling you to:
- Learn about each type of influencer, and which will deliver a higher return for your brand
- Discover the metrics and questions should be utilized when partnering with influencers
- Measure how well your influencer partnerships performed