Fashion Reels Photo

5 Things Fashion Brands Need To Know About Instagram Reels

Fashion marketers, do you know how valuable Instagram Reels is for your brand? To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands.

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

Fashion marketers, do you know how valuable Instagram Reels is for your brand? 

To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands. We identified what’s working for these companies, what isn’t, and how effective Reels is compared to other types of Instagram posts. Of those insights, we identified the 5 most useful for fashion marketers and are sharing them here.

Download the report now!


About the Author

Chase Varga is the Director of Marketing at ListenFirst, the editor of LF Pool Party, and the writer behind the popular ListenFirst deep dives. A 10+ year veteran in the social space, she analyzes how cultural shifts, fandom economies, and social platforms are redefining the business of media.

Who is ListenFirst?


At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.

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