If your brand needs to know what social media trends will shape social media in 2022 and beyond, this is the report for you.
ListenFirst questioned 200 brand marketing and analytics professionals on the future of social media marketing, asking the probing questions marketers most need answered. This comprehensive online study confirmed that despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel.
55% of respondents said their brand’s social media spend increased during the pandemic, with 50.5% of those surveyed adding their brand’s social media spend will increase in 2022.
However, measuring the impact of their social media spend remains a challenge for brands. Only 14% of survey respondents said they can always tie their social media efforts to ROI, while only 31.5% responded “Yes” to knowing how well their brand is performing on social media relative to competitors. Meanwhile, 52% of respondents either wanted more influencer analytics or were unclear if they had enough.
In order to navigate an ecosystem where social media is increasingly important to brands but best practices around strategy and reporting are often mysterious, these types of insights are invaluable.
Download the survey results to see how your peers are approaching 2022.
